Crimson Marketing

APRIL 14, 2015

Many marketers use the terms metrics and analytics in the same sentence and sometimes even interchangeably. Analytics involves applying statistics and mathematics to data in an effort to see patterns in the data. Metrics are directly related to a marketer’s accountability. Digital Marketing Marketing Technology'

Analytics 100

Analytics Lead Ranking Cost per Lead Lead Scoring 100

Crimson Marketing

JANUARY 23, 2015

With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” There are general key performance indicators (KPIs) that all marketers must measure, but are you measuring in a way that allows you to fully understand marketing ROI?

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

Crimson Marketing

AUGUST 28, 2014

As a CMO or marketing executive, it’s important you know what’s happening in your industry and what moves your peers are making. of CMOs are most interested in measuring business outcomes derived from creative programs when “given a choice of 4 options regarding the most effective application for marketing analytics.”

Spending 100

Spending Analytics Peer-to-peer Social Marketing 100

Crimson Marketing

JULY 22, 2014

This is the basic philosophy of sales acceleration platform InsideSales.com in a world where the marketing and sales ends of the customer acquisition funnel are looking more and more alike. Mick explains how marketing analytics are the key to accelerating and economizing sales. Corporate Marketing Podcasts'

CMO 100

CMO Top of Funnel Analytics Funnel Advertising 100

Crimson Marketing

JUNE 4, 2014

The post Jeff Morris, GoodData’s VP of Product Marketing: The Power of Consolidated Marketing Analytics [Podcast] appeared first on. Marketing Technology Podcasts'

Analytics 100

Analytics Product Marketing 100

Crimson Marketing

SEPTEMBER 15, 2015

The practice of using data analytics in go to market strategy, already par for the course online and in mobile, is finding its way into channel marketing and real world engagement. marketing is one of the flippers and sales is the other.”.

Advertising Agencies 100

Advertising Agencies Display Analytics Advertisements 100

Crimson Marketing

AUGUST 13, 2014

Marketing is responsible for greater and greater amounts of the sales pipeline these days. Whereas in the past, a corporate marketing departments goal was to hand off to Sales once an account was qualified, that line has become blurred, if not entirely eliminated. Corporate Marketing Podcasts'

Network Marketing 100

Network Marketing CMO Enterprise Management Analytics 100

Crimson Marketing

NOVEMBER 10, 2014

The problem is, by the time you analyze those results, you’ve likely already spent too much—or too little—on marketing. As Lance Walter, CMO of financial intelligence technology company Host Analytics suggests, there is a better way. Marketing Technology Podcasts'

Budget Programs 100

Budget Programs Enterprise Management CMO Planning 100

Crimson Marketing

NOVEMBER 5, 2014

“Marketing is about recognizing where you are and knowing where you want to be. So says Elissa Fink, CMO of business analytics and data visualization company Tableau Software. In this Moneyball for Marketing podcast, she shares with us how to start measuring data in marketing, when starting a marketing analytics practice is hard.

CMO 100

CMO Analytics Software Planning 100

Crimson Marketing

FEBRUARY 4, 2014

Marketing automation is the hot trend in technology marketing, but how do you move away from the daunting process of “data science”? ” Some of his key points include: Marketing must use the language of business, not the language of marketing, and have the right tools to earn a seat at the revenue table. .”

Marketo 100

Marketo Analytics CMO Marketing Automation Services 100

Crimson Marketing

MARCH 26, 2014

As marketing technology expands, marketers will find new trends crop up on how to optimize the buyer experience for their products and services. The post George Skaff, TouchCommerce’s Marketing SVP: How To Use Data & Marketing Analytics to Improve the Buyer Experience [Podcast] appeared first on.

Analytics 100

Analytics Trends Marketing Optimization 100

Crimson Marketing

MAY 2, 2013

Multi-channel analytics reporting can greatly assist you in this area and help you to start converting your leads. Here are three areas to focus on when planning your marketing solutions: #1: Review social as part of assisted conversion strategy. #2 But how is this actually done? 2 Customize Multi-Channel Reporting. #3

Multi-Channel 100

Multi-Channel Multi-Touch Attribution Marketing Report Advertising Channels 100

Crimson Marketing

MARCH 25, 2015

Data analysis is fast becoming one of the most important strategic tools in the marketer’s tool chest. Understanding the profiles and behaviors of your existing customers and anonymous potential buyers is mission critical marketing intelligence. Marketing Technology Podcasts'

CMO 100

CMO Analytics ROI Marketing & Strategy 100

Crimson Marketing

MAY 29, 2014

This discussion with Christian Campagnuolo, CMO of Business Intelligence software firm Logi Analytics, prescribes. The post Christian Campagnuolo, Logi Analytics CMO: Three Ways To Create and Convert Technology Buyers [Podcast] appeared first on. Marketing Technology Podcasts'

CMO 100

CMO Analytics Top of Funnel Marketing Funnels 100

Crimson Marketing

APRIL 1, 2015

Marketers need technology to quickly and reliably predict which leads are most likely to convert. That is exactly the work done by predictive analytics technology company Infer. He also shares a few common use cases, including one unexpected case that can help marketers evaluate the efficacy of their individual campaigns. .

Lead Ranking 100

Lead Ranking Lead Scoring B2B Marketing SMB 100

Crimson Marketing

MAY 6, 2014

With such an abundance of marketing intelligence and analytics, it can be difficult to know where to aim your focus. The key is to concentrate on marketing analytics that represent. The post When Should You Be Using Marketing Automation? Demand Generation Marketing Technology' appeared first on.

Marketing Automation 100

Marketing Automation Automation Demand Generation Demand 100

Crimson Marketing

JULY 29, 2015

Finding the unique metric that matters for your organization, rallying the team around consistent observance of that metric and then using automation to scale up into a revenue generating machine are the three keys to successfully using analytics for marketing. A lot, says Russ.

CMO 100

CMO ROI Budget Programs Advertising Agencies 100

Crimson Marketing

JULY 29, 2015

Finding the unique metric that matters for your organization, rallying the team around consistent observance of that metric and then using automation to scale up into a revenue generating machine are the three keys to successfully using analytics for marketing. A lot, says Russ.

CMO 100

CMO ROI Budget Programs Advertising Agencies 100

Crimson Marketing

NOVEMBER 3, 2014

I recently discussed my sales and marketing predictions for 2015 with Backbone Media. In my thought leader video, I discuss the emergence of the left-brained CMO, how marketers will get ‘indigestion’ from too much marketing technology, and that predictive analytics will be HOT in 2015.

CMO 100

CMO B2B Sales Marketing Analytics 100

Crimson Marketing

DECEMBER 17, 2015

There have been some pretty radical changes in the world of digital marketing over the last 15 years. From display banners to textual search ads to the constellation of techniques, media and marketing technology (martech) that we have today have lead digital marketing solutions to greatly evolve. It’s a whopper of a podcast.

CMO 100

CMO Enterprise Management Class Marketing Management 100

Crimson Marketing

AUGUST 27, 2014

Marketing has expanded its emphasis from a former position of responsibility purely for building the ‘top half of the funnel’ to an enhanced role that includes optimization of the lifetime buyer experience. Sanjay Sarathy is the Chief Marketing Officer at Sumo Logic. Sumo Logic provides a SaaS-based machine data analytics platform.

CMO 100

CMO Trends Lead Ranking Communities 100

Crimson Marketing

FEBRUARY 3, 2015

With buyers doing their own research before interacting with Sales, unfettered access to information on competing solutions, and as many as 100 branded touch points with which a buyer may come into contact before making a decision, it is critical for marketers to deeply understand the needs of customers at a very early stage.

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Marketing Management Buy 100

Crimson Marketing

AUGUST 19, 2013

Many of you are sophisticated in your use of Digital Marketing, and plan to continue investing in this area. But if you want a clear competitive advantage, try shifting your focus to Data Marketing. Being a “Digital” Marketer (i.e., Today’s leading marketers and marketing departments are evolving into “Data Marketers.”

Marketing Management 100

Marketing Management Planning Paid Search Agency Mobile Advertising 100

Crimson Marketing

JANUARY 9, 2015

Technology marketing has entered a new phase. Accessing and leveraging large sets of customer data for marketing, already required of enterprises that wish to remain competitive, is fast becoming the minimum ante to stay in the game. Marketing Technology Podcasts'

Enterprise Management 100

Enterprise Management CMO Work Management Marketing Management 100

Crimson Marketing

JUNE 23, 2014

Consequently, corporate marketing teams are now responsible not only for finding, understanding, profiling and nurturing leads, but also for including and informing sales, so that prospects lead to revenue. Kay Kienast is the Senior Vice President of Marketing and Sales Strategy for Large Enterprise Organizations at Xerox Corporation.

Planning 100

Planning Marketing & Strategy Marketing Strategy Multi-Channel 100

Crimson Marketing

MARCH 19, 2014

There’s a new c-suite executive on the rise: The Chief Marketing Technology Officer. This hybrid executive bridges the gap between the CMO/CIO with their business savvy, marketing analytics, and technical. The post Who Is The Chief Marketing Technology Officer? Corporate Marketing Infographics'

CMO 100

CMO Analytics Marketing Business 100

Crimson Marketing

AUGUST 15, 2014

Marketing is for the creatives. But as more marketing intelligence becomes available to marketers, the lines are blurred on who manages and benefits from big data. How marketing can get started: “Big data starts with email intelligence. Justify taking risks for more creative marketing solutions.

Marketing Management 100

Marketing Management Buyer Personas Advertising Agencies Demand Generation 100

Crimson Marketing

AUGUST 6, 2015

The book “Big Data-Driven Business” suggests that some 90% of marketers are paralyzed by the bewildering amount of choice within the marketing technology (martech) ecosystem, while the other 10% are “using technologies to create incredible changes to the trajectories of their businesses.”

Churn Rate 100

Churn Rate Linkedin First-Mover Advantage Eloqua 100

Crimson Marketing

APRIL 1, 2014

The future of marketing lies in marketing technology, including mobile apps. With the steady growth in Big Data and marketing analytics, the CMO will find their role expanding like never. The post How To Shape The Future With Marketing Technology [Infographic] appeared first on.

CMO 100

CMO Mobile Marketing Analytics Marketing 100

Crimson Marketing

JULY 18, 2014

In this video, McKinsey’s David Edelman explains why companies are failing at digital marketing and what changes need to be made in order to better engage buyers. . Image: Courtesy of Digital Marketing Now. The post Why You Need To Master Digital Marketing [Video] appeared first on. Digital Marketing'

Video Marketing 100

Video Marketing Paid Search Agency Marketing Analytics 100

Crimson Marketing

JUNE 4, 2015

This presents no small challenge to marketers, who now must consider user engagement across desktop, mobile and mobile app platforms, each with their own behavioral attributes. The response, says Jason Bunge, Vice President of Marketing, Analytics and Partnerships at Trulia, must be part art and part science.

Multi-Channel 100

Multi-Channel Advertising Channels Planning Amazon 100

Crimson Marketing

FEBRUARY 9, 2015

Marketers are not only battling to keep up with constant changes in marketing trends – TV and online marketing channels, online/Internet retail, mobile social media and gaming – but also for the increasingly difficult to gain attention of the buyer. . Can marketers deliver amid ongoing performance pressures?”

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

JULY 23, 2015

Many marketing professionals would say it’s not possible or desirable to meet a quota. But a quota can improve alignment between Sales and Marketing. It can drive Marketing to stay involved throughout the sales cycle. And can help measure marketing effectiveness. But Marketing also has a role in nurturing an opportunity.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Crimson Marketing

JUNE 10, 2015

So says Wayne Morris, the Corporate Vice President of Marketing for Microsoft Business Solutions. In this episode of Moneyball for Marketing, Wayne discusses the complex challenges of B2B marketing in a world where sales cycles are long, buyer journeys are nuanced, content is varied, contact is multi-touch and attribution is elusive.

Multi-Touch Attribution 100

Multi-Touch Attribution B2B Marketing Paid Search Agency Demand Generation Agencies 100

Crimson Marketing

MARCH 18, 2015

93% of marketers are using content marketing as a strategy, producing 27 million pieces of content per day—but studies show that 70% of that content is ignored. It’s a real challenge for marketers to know what buyers care about, and what will actually move the needle. Marketing Technology Podcasts'

Fulfillment 100

Fulfillment PR Demand Generation Marketing & Strategy 100

Crimson Marketing

JULY 10, 2014

The answer of how to make better pricing decisions lies in big data and marketing intelligence. If you ignore the opportunities presented by big data and marketing intelligence, you’re loosing out on millions of dollars in potential profit. Marketing Technology Product Marketing' Build skills and confidence.

Pricing 100

Pricing Price Marketing Management Paid Search Agency 100

Crimson Marketing

JANUARY 13, 2015

Over the last year, CMOs have seen an extreme rise in technology-based marketing solutions. But how can you know which marketing technology is actually worth the investment? Which marketing solutions will help you hone a lasting competitive edge, and which will be mere short-lived trends? Here’s how to get there: 1.

Marketing Management 100

Marketing Management Trends Marketing Automation Services CMO 100