B2B Marketing Traction

MARCH 7, 2014

With new marketing tactics and the rise of marketing technologies, there is a growing need to be flexible in marketing staffing. The old static models of full-time marketing employees may not be serving your company anymore. I believe that marketing staffing is becoming more like IT (Information Technology) staffing.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

JANUARY 15, 2013

I’m not the only one talking about the importance of implementing mobile marketing. It’s time to make sure that your website and other online marketing platforms show up clearly and consistently for all users, including those using smart phones and tablet devices. Need help addressing mobile marketing?

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

B2B Marketing Traction

AUGUST 9, 2013

I loved it and drew some parallels with B2B marketing. Marketing is facing a similar situation. But now with more technology-driven online marketing, marketers have hard data with which to make better decisions. New media marketers are heavy into marketing analytics that show results – or lack of results.

B2B Marketing 100

B2B Marketing B2B Advertising Agencies Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 27, 2012

Tools like Google Analytics Content Experiments facilitate this. Since 1998 we’ve worked on hundreds of websites to improve return on marketing investment for our clients. If you need help deciding how to write and place content on your website for maximum results, contact New Incite today.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools B2B Marketing Content 100

B2B Marketing Traction

OCTOBER 25, 2012

When it comes to your marketing, let’s face it. It’s important to identify what marketing tasks you are best at performing and then hire specialists for the rest. So, what’s in your marketing “wheelhouse”? analytics is more critical than ever. analytics is more critical than ever.

Work Management 100

Work Management Marketing Management Planning Trade Show 100

B2B Marketing Traction

DECEMBER 15, 2011

According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). But, the biggest challenge B2B Marketers have with content is figuring out what kind engages prospects.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

B2B Marketing Traction

APRIL 30, 2014

According to IBM’s new Global C-Suite Study , CMOs are now second to CFOs in terms of influence, but most are still not ready to fully take advantage of the benefits of social media adoption and digital marketing. Marketing isn’t about getting the sale and moving on to the next buyer.

CMO 100

CMO Social Media Media Correlation 100

B2B Marketing Traction

JUNE 6, 2013

The answer is Google Analytics. All websites should have Google Analytics installed. Here are some of the questions you can answer using Google Analytics: What sites refer visitors to my site? Make sure you install Google Analytics the right way so that it functions properly. Do you need help updating your website?

Analysis 100

Analysis Marketing Websites Marketing Analytics Tools Keywords 100

B2B Marketing Traction

JANUARY 16, 2014

Here are the top skills an effective Chief Marketing Officer must have to produce marketing results. I met with several marketing professionals last night to discuss a pending CMO search. A lack of understanding of customers is a recipe for marketing failure. For example, maybe the marketing department has poor morale.

CMO 100

CMO Marketing Analytics Tools Paid Search Agency Work Management 100

B2B Marketing Traction

OCTOBER 18, 2010

I recently did a presentation to a group of managers called Marketing: The New Normal , in which I discussed what marketing action must be taken in the “new normal.” ” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

I recently did a presentation to a group of managers called Marketing: The New Normal , in which I discussed what marketing action must be taken in the “new normal.” ” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

MAY 2, 2014

I read a a report on the most recent Global C-Suite Study by IBM that recommends Chief Marketing Officers (CMOs) establish close working relationships with Chief Information Officers (CIOs). CMOs have been recognized for the marketing campaigns that they led. Social media requires both a use of technology and great marketing messaging.

Enterprise Management 100

Enterprise Management Work Management CMO Marketing Management 100

B2B Marketing Traction

JULY 31, 2014

To succeed in blogging (and in the bigger universe of content marketing), you need a strategy. As you tweak your blog elements to get more and more engagement and (ultimately) conversions, analytics will play a big role. BTW, y ou are planning your marketing on a regular basis, aren’t you? Where are people coming from?

Marketing & Strategy 100

Marketing & Strategy B2B Blogger Guidelines 100

B2B Marketing Traction

DECEMBER 1, 2011

It’s important to be realistic about your expectations for online marketing. Keep analyzing traffic and keywords with Google Analytics. So plan to: Blog frequently. At least three posts per month. Add video – the more interesting the better. Keep adding content. Register your website and blog with directories.

Social Media 100

Social Media SEO Media Marketing Analytics Tools 100

B2B Marketing Traction

FEBRUARY 23, 2015

Short of that, make sure you use your email analytics to gain intelligence on popular subjects, best days and times to send email, click through rates and more. Do you need help getting a email newsletter or other marketing started the right way? Marketing Implementation b2b email marketing plans results ROI strategy'

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

OCTOBER 13, 2011

There’s a perfect storm brewing in successful marketing campaigns these days, and there are three key components: great copywriting, optimization, and use of technology. Marketing Copywriting. Marketing Technology. Today as a CMO, marketing consultant or agency, you need to understand and use technology.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

FEBRUARY 13, 2012

Your visitor leaves the site – called a “bounce” in the website analytics world. Contact us today – we do cost-effective, detailed website and online marketing audits for our clients. You won’t get a date. Don’t hide the facts. You just might get a chance at the next date.

SEO 100

SEO Marketing Websites Rules Transparency 100

B2B Marketing Traction

OCTOBER 26, 2012

Using web analytical tools, you can find out what content on your home page (and on your website) is more popular, and then you can put that on the home page to increase visitor engagement. Above all, keep your home page as simple as possible.

Eye-Tracking 100

Eye-Tracking Sample Studies Marketing Websites 100