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8 Use Cases to Get the Most Out of Your Marketing Analytics Software

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Your marketing automation platform houses crucial marketing data that drives your business. That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. email send reports, landing page visitor reports).

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How to Use Predictive Analytics For Better Marketing

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Predictive analytics is a power tool that can turn your data overwhelm into data mastery - and get you up to 3000% better results. Stop drowning in data.

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How to Use Data and Analytics to Revamp Your Marketing Strategy

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Here are a few tips on how to use data and analytics to revamp your marketing strategy? Are you unsure how to interpret and leverage your data?

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B2B Marketing Department Structure: Finding the Right Approach

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Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. And the hallmark of a good marketing department is simply that it works. This is just a big-picture overview.

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How to Use Google Analytics to Create More Effective Content

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How effective is your content marketing? Learn how to use Google Analytics for tracking the effectiveness of your content marketing? Here are three ways to slice and dice your data to see which content performs best.

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Pro Tips: 5 Considerations To Implement Marketing Automation Platforms

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The cracks in your marketing automation platform may have been showing for some time. The good news is that switching marketing automation platforms doesn’t need to be overwhelming, especially when you have tips on what features to look for and what to avoid. It might be time to implement marketing automation with a new provider!

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How Relevant Content and Closed-Loop Analytics Can Up Your Content Game

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Learn how closed-loop analytics and relevant content can up your game. Are you ready to create content that makes you stand out from the competition?

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