True Influence InsightBASE Simplifies Use of B2B Intent Data
Customer Experience Matrix
JANUARY 20, 2016
Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing. The next step is to specify keywords to use as indicators of intent.
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