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| | LEAD VIEWS
AUGUST 21, 2012 [Analytics, Marketing Qualified Lead] No Lead Left Behind
Demand generation can be difficult at times because marketers occasionally need to balance competing interests. Sales teams expect a constant flow of hot leads. Marketing managers work hard to ensure an uninterrupted stream of ripe opportunities. Sales reps don’t want to waste time and effort on what they perceive to be non-productive opportunities.
| | INDUSTRIAL MARKETING TODAY
DECEMBER 12, 2010 [Analytics, Marketing Qualified Lead] SAL is the Glue that Binds Sales and Marketing in Lead Generation
A lead is a lead, right? Depends – are you in marketing or in sales? SAL – Sales Accepted Leads is the bridge between Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL). Clearly defining and understanding the implications of MQL, SAL and SQL are critical to the success of B2B lead generation.
NOVEMBER 7, 2013 | MARKETING ACTION
[Analytics, Marketing Qualified Lead] The Marketing Metrics That Matter – i?marketing (Part 6)
SEPTEMBER 26, 2013 | BLOG MY CALLS
[Analytics, Marketing Qualified Lead] 10 Ways to Use Conversation Analytics to Make More Money
MARCH 28, 2013 | BLOG MY CALLS
[Analytics, Marketing Qualified Lead] 6 Ways to Use Webhooks and Call Tracking for Marketing Automation
JANUARY 14, 2013 | B2B LEAD GENERATION BLOG
[Analytics, Marketing Qualified Lead] Intro to Lead Generation: How to determine if a lead is qualified
DECEMBER 5, 2012 | HUBSPOT
[Analytics, Marketing Qualified Lead] How to Diagnose and Repair Rotten Lead Nurturing Workflows
AUGUST 29, 2012 | MODERN B2B MARKETING
[Analytics, Marketing Qualified Lead] My Favourite Marketing Metric
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| | HUBSPOT
MARCH 8, 2012 [Analytics, Marketing Qualified Lead] Why You Need Marketing Analytics, Not Web Analytics
Measuring marketing effectiveness has always been a challenge. According to Unica's State of Marketing in 2011 report , 57% of marketers cited "measurement, analysis, and learning" as the biggest bottleneck they face within their organizations. Enter marketing analytics. The Difference Between Web Analytics and Marketing Analytics. In search?
| | MODERN B2B MARKETING
JULY 11, 2010 [Analytics, Marketing Qualified Lead] Stage by Stage: Revenue Cycle Analytics Best Practices
In an earlier post, I discussed the methodology behind revenue cycle analytics. Here at Marketo, we have a revenue stage modeler that is formally defined, starting with awareness and moving through marketing and sales to closed business and beyond. No matter what specific stages you choose, there are only three categories of stages: Inventory Stages: This stage is a place where leads and accounts can reside until they are ready to move to another stage. For example, your company wants leads from companies with more than $100 million in revenue.
| | MODERN B2B MARKETING
MARCH 9, 2011 [Analytics, Marketing Qualified Lead] My Secret Methods for Turning Marketing Leads into Qualified Sales Leads
by Jon Miller The Definitive Guide to Sales Lead Qualification and Sales Development. This is especially true in the handoff between marketing and sales. In addition to those techniques, I believe the secret to a truly high-performance revenue engine is the effective use of a Sales Development team. Put simply, SDRs pass the baton from marketing to sales.
| | BLOG MY CALLS
SEPTEMBER 26, 2013 [Analytics, Marketing Qualified Lead] 10 Ways to Use Conversation Analytics to Make More Money
'We launch Conversation Analytics in two weeks. You can read more about the Conversation Analytics launch and the Step-by-Step about how Conversation Analytics works elsewhere on Blog.LogMyCalls.com. This blog is about how Conversation Analytics can be used to make more money, improve ROI, and optimize campaigns. Harry has been a hot prospect for a while. Forever.
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B2B LEAD GENERATION BLOG | MONDAY, JANUARY 14, 2013 [Analytics, Marketing Qualified Lead] Intro to Lead Generation: How to determine if a lead is qualified
Just one thing: may you give me some objective parameters to define a lead as qualified? Felix Mathew, marketing director, Rome, Italy. Felix had earlier asked me some questions about cost per lead, which I won’t share here, since the information is private to his company. However, I thought it would be helpful to publicly answer his follow-up question, about lead qualification, on the B2B Lead Roundtable Blog. Lead qualification is …. Defining a lead as qualified basically means they are qualified to talk to a sales representative. MORE >>
HUBSPOT | WEDNESDAY, FEBRUARY 8, 2012 [Analytics, Marketing Qualified Lead] How to Score Your Leads So Sales Works the Hottest Prospects
The good news about inbound marketing is that it can help you attract high volumes of leads. The challenge then becomes, how do you separate the good, quality leads from the people who are just starting to look around? That’s where lead management , and specifically, lead scoring comes in. With lead scoring, you can attach values to each of your leads based on their professional information and the behavior they’ve exhibited on your website. Decide if Your Business Needs Lead Scoring. Maybe not. Company Type/Industry. MORE >>
DIGITAL VOICES | WEDNESDAY, JULY 13, 2011 [Analytics, Marketing Qualified Lead] Marketing Metrics: The key to marketing ROI
As every marketer knows, we exist in a point in time where paradigm-shifting innovations require us to constantly evaluate our programs and the value they deliver. With the growing expectation that marketing departments will increase revenue and cut costs, being able to quantify the results from previous programs and then predict the financial impact of future efforts are becoming must-do items. Check out the job boards; most senior marketing positions are being defined with a requirement for statistical analysis. How do you determine marketing ROI? Hurry up. MORE >>
LEAD VIEWS | THURSDAY, MAY 12, 2011 [Analytics, Marketing Qualified Lead] Changing Dynamics – The Rise of New B2B Marketing Funnel
It has always been Sales that is responsible for the revenue, measuring how leads move from one stage to the other, with the ‘Funnel’ as the foundation. The Sales Funnel signifies how the funnel entry, where large volumes of leads enter the system, becomes narrower with the passage of time. Let us examine the different adaptations of the Sales Funnel and the Evolution of the Marketing Funnel: Traditional Funne l. We start with the traditional Sales Funnel, which is basic and is focussed on showing the transformation of leads to customers. MORE >>
NUSPARK | SATURDAY, APRIL 28, 2012 [Analytics, Marketing Qualified Lead] Stop the Insanity; A View on Social Media ROI for Lead Generation
If you’re going to count the time and rates to engage, listen, and monitor social media as part of your ROI calculations, then you’d better start applying that same logic to your paid search agency, your digital agency, your ad agency, internal marketing staff, and any marketing consultants. So before we look at calculating ROI of social media let’s understand the following: Social media marketing IS marketing; and that means the goal is leads and sales; no argument there. All marketing must contribute to revenue. Lead/Conversion Metrics. MORE >>
- [Analytics, Marketing Qualified Lead] My Favourite Marketing Metric MODERN B2B MARKETING | WEDNESDAY, AUGUST 29, 2012
- [Analytics, Marketing Qualified Lead] Improving Sales Efficiency and Productivity Crucial to Driving Revenue Growth MODERN B2B MARKETING | THURSDAY, APRIL 21, 2011
- [Analytics, Marketing Qualified Lead] Marketing Automation: Four Ways to Cure the Ailments of MOFU MODERN B2B MARKETING | WEDNESDAY, JULY 18, 2012
- [Analytics, Marketing Qualified Lead] 42 B2B Marketing Acronyms and Abbreviations DIGITAL B2B MARKETING | THURSDAY, JUNE 7, 2012
- [Analytics, Marketing Qualified Lead] Follow the Yellow Brick Road to Revenue Performance Management IT'S ALL ABOUT REVENUE | THURSDAY, MAY 12, 2011
- [Analytics, Marketing Qualified Lead] Marketing Automation- Keep Them Coming Back For More MODERN B2B MARKETING | WEDNESDAY, MAY 30, 2012
- [Analytics, Marketing Qualified Lead] Using Big Data as Revenue Driver: Interview with Data.com’s Andy MacMillan MODERN B2B MARKETING | TUESDAY, MAY 15, 2012
- [Analytics, Marketing Qualified Lead] How to Diagnose and Repair Rotten Lead Nurturing Workflows HUBSPOT | WEDNESDAY, DECEMBER 5, 2012
- [Analytics, Marketing Qualified Lead] 6 Ways to Use Webhooks and Call Tracking for Marketing Automation BLOG MY CALLS | THURSDAY, MARCH 28, 2013
- [Analytics, Marketing Qualified Lead] The Marketing Metrics That Matter – i?marketing (Part 6) MARKETING ACTION | THURSDAY, NOVEMBER 7, 2013
- [Analytics, Marketing Qualified Lead] Demandbase: A New Twist In The Lead Management Automation Market DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
- [Analytics, Marketing Qualified Lead] Avoiding B2B Marketing Mistakes: Thought Leadership with Kathryn Roy MODERN B2B MARKETING | THURSDAY, JANUARY 22, 2009
- [Analytics, Marketing Qualified Lead] Analyzing B2B Marketing: Balance Sheet and Income Statement DIGITAL BODY LANGUAGE | THURSDAY, JUNE 4, 2009
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