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B2B Marketing Traction

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In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics

B2B Marketing Traction

As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. Therefore, why would they need analytics? The reason why this is important is the same for all marketing, not just social media marketing. They just jump right in and do it!

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Does Your B2B Marketing Consultant Have an Agenda?

B2B Marketing Traction

One of the trademarks of my consulting practice is that I bring a detailed marketing agenda to client meetings. You’d think this would be a given for B2B marketing consultants, but unfortunately it’s not. Creating a marketing agenda requires forethought. You do have regular marketing meetings, don’t you?

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5 Skills Your Marketing Consultant Must Have

B2B Marketing Traction

Marketing is changing fast, and the changes require new skills on the part of marketing consultants and other providers. Here are the skills that today’s marketing providers need to be successful. Avoid these situations by choosing a marketer that has the right skills to successfully and fairly serve your business.

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How to Break Website Paralysis with Scientific Analysis

B2B Marketing Traction

The answer is Google Analytics. All websites should have Google Analytics installed. Here are some of the questions you can answer using Google Analytics: What sites refer visitors to my site? Make sure you install Google Analytics the right way so that it functions properly. Do you need help updating your website?

Analysis 100
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Why Lack of Strategy Will Kill Your B2B Blog

B2B Marketing Traction

To succeed in blogging (and in the bigger universe of content marketing), you need a strategy. Can you keep up with your planned frequency? As you tweak your blog elements to get more and more engagement and (ultimately) conversions, analytics will play a big role. Blogging b2b blog content marketing strategy'

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7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

Short of that, make sure you use your email analytics to gain intelligence on popular subjects, best days and times to send email, click through rates and more. Do you need help getting a email newsletter or other marketing started the right way? Marketing Implementation b2b email marketing plans results ROI strategy'

B2B 100
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I.D. What’s In Your Marketing Wheelhouse, Then Outsource the Rest

B2B Marketing Traction

When it comes to your marketing, let’s face it. It’s important to identify what marketing tasks you are best at performing and then hire specialists for the rest. So, what’s in your marketing “wheelhouse”? analytics is more critical than ever. analytics is more critical than ever.