In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics
B2B Marketing Traction
JUNE 14, 2013
As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. Therefore, why would they need analytics? The reason why this is important is the same for all marketing, not just social media marketing. They just jump right in and do it!
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