Adobe Experience Cloud Blog

DECEMBER 12, 2011

by Maria Pergolino The three As: Algebra, Analytics and Automation. If you’re not using these three concepts in your online campaigns and for determining marketing ROI , your numbers aren’t adding up the way they could be. Simply put, if “a” is your marketing campaign, “b” is what you can expect from your customers.

ROI 48

ROI Analytics Automation Marketing Automation Services 48

Adobe Experience Cloud Blog

JUNE 27, 2011

by Jon Miller The effort you put into your website and online marketing won’t amount to much if your website doesn’t have an active traffic pattern. If you are using marketing analytics to determine unique visitors, kudos. If the traffic you get is only coming from branded terms, then your SEO needs improving.

Analytics 48

Analytics Marketing Analytics Tools Keywords Traffic 48

Adobe Experience Cloud Blog

AUGUST 22, 2011

Now the hub of all information is the Interne, and each B2B marketer is a philosopher in his or her own right, with the ability to share and evolve ideas in the work of a moment. Here are some tips to boost your B2B marketing mix, inspired by three of history’s greatest Greek philosophers.

B2B Marketing 48

B2B Marketing Planning B2B Marketing Mix 48

Ambal's Amusings

FEBRUARY 9, 2010

What actions should marketers take in 2010?" " Tom Pick is an online marketing executive with Minneapolis-based B2B marketing and PR agency KC Associates , and writes the award-winning Webbiquity. "Marketers need tools to measure social media results the same way as other marketing programs."

Social Media 100

Social Media ROI Media Paid Search Agency 100

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Traditional marketing campaigns, including print and television, are more costly because of pricey resources and the difficulty of tracking ROI. Digital marketing uses targeted research and analytics to quickly determine which approaches are working well and which aren’t worth the cost or resources. Social Media Builds Trust.

Marketing Automation Services 134

Marketing Automation Services Work Management Budget Programs Lead Ranking 134

Directive Agency

MARCH 7, 2019

Digital strategist and content Guru, Ann Handley, has become one of the top leaders shaping modern marketing today. She is an expert in infographic marketing and is well versed in lead generation, SEO and content marketing. Dr. Nancy Richmond is a leading influencer in social media, leadership and professional branding.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111