| || |
|Page 1 of 1 || Previous | Next |
| | WEBMARKETCENTRAL
DECEMBER 8, 2008 [Analytics, Marketing Lead] Getting More Out of Each Click with "Post-Click Marketing"
With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks.
| | DELICIOUS B2BMARKETING
JULY 31, 2009 [Analytics, Marketing Lead] B2B Lead Management Market Heats Up
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” Lead farming?
JULY 31, 2009 | DELICIOUS B2BMARKETING
[Analytics, Marketing Lead] B2B Lead Management Market Heats Up
DECEMBER 8, 2008 | WEBMARKETCENTRAL
[Analytics, Marketing Lead] Getting More Out of Each Click with "Post-Click Marketing"