vendor Analytics Marketing Automation Salesforce.com Template 
Webbiquity
JULY 12, 2016
Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Here are 14 of the best marketing automation tools based on their popularity with reviewers. 1) Marketo.
Customer Experience Matrix
MARCH 13, 2014
Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. Consumer marketers have had their own, highly sophisticated marketing automation systems for years.
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Customer Experience Matrix
OCTOBER 29, 2015
When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Current clients use Openprise in more modest ways, however.
Customer Experience Matrix
NOVEMBER 24, 2016
It competes with the usual enterprise suspects: Adobe , Oracle , Salesforce.com , IBM , and SAS. Even more than those vendors, Pega focuses on selling to large companies, describing its market as primarily the Fortune 3000. Decision Strategy Manager is where the serious decision management takes place.
Customer Experience Matrix
MARCH 9, 2011
At $500 per month with no annual contract, it’s priced to make it easy to get started with marketing automation. The actual functions provided by Act-On are generally competitive with low-to-mid tier marketing automation products. Such emails would otherwise be invisible to the marketing automation system.
Customer Experience Matrix
OCTOBER 22, 2009
Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. Look, I know online marketing is important. And, while we’re on the subject, they need REALLY TIGHT integration between marketing and sales automation, if not one shared system.
Webbiquity
AUGUST 29, 2011
But if you can live within a template (and most of these tools do offer a respectable array of options), you can save thousands of dollars on design and coding costs. If you are just looking to get a site up on the web and already have systems in place for CRM and marketing automation, these tools are worthy of consideration.
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