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LOOPFUSE
OCTOBER 17, 2011
Marketing Automation Blueprint - The Ultimate "How To" Guide
This is a guest post from Tom Callway, Marketing Manager at IT monitoring platform company Opsview. joined a UK technology start-up as Marketing Manager in 2009 and was immediately tasked with increasing the number of high quality leads to our sales team by 500%. Enter marketing automation…. What is marketing automation? Marketing Automation and your CRM.
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CUSTOMER EXPERIENCE MATRIX
SEPTEMBER 2, 2011
Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.
I spent most of this week at Salesforce.com ’s Dreamforce conference. But I did notice about two years ago that pretty much everyone in the B2B marketing automation space was more or less assuming I’d attend. If the big question on the mind of the marketing automation industry has been whether Salesforce would launch its own product, the show provided what I consider to be a definitive answer: No (at least for now; never say never). All of which brings us back to B2B marketing automation. Peer pressure worked, and there I was. Maybe so. As a $2.1
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RECENT POSTS
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CUSTOMER EXPERIENCE MATRIX
OCTOBER 18, 2011
B2B and B2C Marketing Automation: Understanding the Differences
As you might have guessed from my recent list of B2C marketing automation systems , I’ve recently been spending some time helping consumer marketers to select vendors. This is more a return than a departure: although I’ve written mostly about B2B systems for the past few years, my earlier work was largely in consumer marketing. Here are some observations - consumer marketers have to build databases; B2B marketers don’t. The main practical implication of this is that consumer marketers would have a hard time using a B2B system.
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LEADSLOTH
NOVEMBER 16, 2009
How Are CRM and Marketing Automation Different?
Last week I presented a session at Silverpop’s B2B Marketing University in Atlanta. In addition to Marketing Automation, there were two big topics: Social Media and CRM. Many attendees were confused by CRM vendors claiming to offer full marketing functionality. If that’s true, why would you still need Marketing Automation? So let’s dig in and find how Marketing Automation and CRM are different. For CRM, I focused on Salesforce.com. Strong Features of Marketing Automation. Native Email Marketing.
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CUSTOMER EXPERIENCE MATRIX
AUGUST 18, 2010
LeadForce1 Adds Mind Reading to Marketing Automation
It combines this with standard B2B marketing automation features to provide better-qualified leads to sales people. The B2B marketing automation industry has reached the stage where product features are similar and companies compete primarily on business and marketing savvy. The company’s product touches the standard marketing automation bases: outbound email, landing pages and forms, lead nurturing, scoring and integration with Salesforce.com. Summary: LeadForce1 infers Web visitors' intent and sales stage from the contents they read.
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MARKETING GENIUS BLOG
JUNE 7, 2010
10 Best Marketing Apps for Salesforce
Salesforce.com by itself is already a pretty good CRM system, but it gets even better with almost 1,000 applications that are available through the AppExchange. Therefore I’ve made a list of the 10 best marketing apps for salesforce.com. Nowadays, most marketing campaigns use email, because it’s cheap and you can send many emails at the same time. With Cloud2Mail you can incorporate postcards, letters or even sales brochures into your marketing campaigns, in the same way you send out an email campaign. SEO for Salesforce. DupeBlocker. DemandTools.
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