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B2B Marketing Myth-busting, Redux

Biznology

In B2B, this might mean strategies like: Identifying potential needs in current accounts through data analytics, and providing sales people with reasons to call into the account and pursue those opportunities. Trade shows are making a comeback, with higher quality attendance and happier exhibitors as a result.

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In B2B Marketing, Don’t Forget the Basics

Webbiquity

Which technologies do we need to watch next, to understand their impact on marketing strategies and tactics—”big data” analytics? And even in a hyper-connected app-driven world, old-school techniques like live events, direct mail, and email still rule. Even mobile marketing is losing its shiny newness.

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B2B Marketing ROI

Online Marketing Institute

See the full list of Spam Assassin Rules Written by Adam Blitzer April 30, 2009 at 8:00 pm Posted in Email Marketing Tagged with can-spam , Email Marketing Measuring email marketing deliverability leave a comment » Email marketing vendors often boast that their infrastructure and ISP relations teams lead to high deliverability.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. 58% of buyers say they spend more time researching than in the past; 53% rely more on peer recommendations; and 65% said the winning vendor’s content had a significant impact. Business 2 Community ).