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MARCH 10, 2015 [Analytics, Mail] In B2B Marketing, Don’t Forget the Basics
Which technologies do we need to watch next, to understand their impact on marketing strategies and tactics—”big data” analytics? And even in a hyper-connected app-driven world, old-school techniques like live events, direct mail, and email still rule. Marketing professionals, particularly those who work with technology companies, strive to stay ahead of the curve.
| | ACT-ON
MAY 6, 2016 [Analytics, Mail] How Email Marketing Campaigns are Like the U.S. Elections
Campaign Landscape: Similar to the email ecosystem where ISPs and corporate domains “control” the incoming mail flow (read: email policies as applied by receiving servers), each state can determine their own election criteria and dates for primaries resulting in possible different outcomes (mail folder placement) for each jurisdiction and campaign. What does the coming U.S. The U.S.
MAY 6, 2016 | ACT-ON
[Analytics, Mail] How Email Marketing Campaigns are Like the U.S. Elections
DECEMBER 10, 2015 | SYNECORE
[Analytics, Mail] Why Your Company Should Hire an Inbound Marketing Agency
SEPTEMBER 8, 2015 | MARKETING ACTION
[Analytics, Mail] Agencies: How to Build an Email Campaign – When Your Client Has No List
MARCH 10, 2015 | WEBBIQUITY
[Analytics, Mail] In B2B Marketing, Don’t Forget the Basics
FEBRUARY 10, 2015 | WEBBIQUITY
[Analytics, Mail] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
JUNE 23, 2014 | THE FORWARD OBSERVER
[Analytics, Mail] How Long Does Inbound Marketing Take to Reach Success?
| | SYNECORE
DECEMBER 10, 2015 [Analytics, Mail] Why Your Company Should Hire an Inbound Marketing Agency
In the past, this yearly process consisted of weighing the merits of various outbound marketing initiatives, which usually included some combination of trade shows, direct mail campaigns, internal cold calling, and outsourced telemarketing efforts, often coupled with a steady dose of print, radio, and television advertising. Today’s average consumer is inundated with thousands of marketing interruptions each day and is finding new ways to tune them out, including caller ID, email spam filtering, DVR, and satellite radio, to name a few. What is Inbound Marketing?
| | WEBBIQUITY
FEBRUARY 21, 2011 [Analytics, Mail] Best Email Marketing Tips, Tactics and Metrics of 2010
While social media is the flashy show horse of online marketing, email remains the solid workhorse. While many corporations still ban or limit social media use within their walls, none ban email (they filter it for spam, but don’t block it completely). And as some of the posts below show, when integrated with social media tools, email becomes even more powerful. Karen J.
| | THE FORWARD OBSERVER
AUGUST 13, 2012 [Analytics, Mail] How to Grow Your Business with Inbound Marketing
Outbound marketing includes the more expensive, traditional, interruptive marketing tactics, such as advertising, telemarketing, direct mail, spam email and trade shows. 44 percent of direct mail is never opened. Analytics to measure include site traffic, SEO, your blog, social media and email. Artillery B2B Marketing Blog > The Forward Observer.
| | THE FORWARD OBSERVER
FEBRUARY 5, 2013 [Analytics, Mail] Is Your B2B Marketing Lost or Found?
In that scenario, businesses marketed themselves with traditional tactics like trade shows, cold calling, direct mail, spam email, advertising and other interruptive methods. More educated visitors – research shows that people who click on organic search results tend to have a higher level of education. So how does a business get found via a search engine?
THE FORWARD OBSERVER | MONDAY, JUNE 23, 2014 [Analytics, Mail] How Long Does Inbound Marketing Take to Reach Success?
For that we can thank DVRs, satellite radio, MP3 players, Caller ID, Do Not Call Lists, Do Not Mail Lists, CAN-SPAM legislation, Internet ad pop up blockers and RSS readers. 44% of direct mail is never opened. One of the key reasons that inbound marketing generally takes longer to show results than the old days of the quick, outbound marketing “hit” is that you’re building relationships. Establishing a marketing dashboard of the analytics to be tracked. advertising, trade shows, speaking events, direct mail and public relations just to name a few. MORE >>
BIZNOLOGY | WEDNESDAY, OCTOBER 31, 2012 [Analytics, Mail] B2B Marketing Myth-busting, Redux
In B2B, this might mean strategies like: Identifying potential needs in current accounts through data analytics, and providing sales people with reasons to call into the account and pursue those opportunities. The IBM social selling journey began with a market audit that showed 37% of IBM buyers have used social media to engage with IT vendors, and that 77% of customers were very or somewhat likely to do so in the future. So IBM understood they had to be there, with vigor. Trade shows are making a comeback, with higher quality attendance and happier exhibitors as a result. MORE >>
MARKETING ACTION | TUESDAY, SEPTEMBER 8, 2015 [Analytics, Mail] Agencies: How to Build an Email Campaign – When Your Client Has No List
It’s also important to remember that the pricing for the majority of mass email programs (from specialist email service providers, or marketing automation vendors such as Act-On who integrate email into complementary features) is based on the number of “active contacts” you mail to on behalf of your client – not the number of addresses on their list. Spam traps. Managed anti-spam network-protected domains. Trade shows, job fairs, networking events and even personal social events are all potential sources to help grow their lists. Purchasing Lists. Pop-ups. MORE >>
WEBBIQUITY | TUESDAY, FEBRUARY 10, 2015 [Analytics, Mail] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. CMOs say their top two areas for digital technology investments over the next 3-5 years are mobile applications and advanced (predictive) analytics, each at 94%. Nearly 70% of cell phone owners say they receive unwanted sales/marketing calls, spam or text messages on their phones. As Wallis Simpson, Dutchess of Windsor, famously said , “You can never be too rich or too thin. Or have too many social media marketing statistics.” 68% of U.S. MORE >>
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, OCTOBER 7, 2008 [Analytics, Mail] Asperger's and IT: Dark secret or open secret?
Research E-mail Newsletters. mail Newsletters. Tricks Of The Trade. Spam, Malware & Vulnerabilities. Analytics. Business Intelligence and Analytics. Subscribe to our e-mail newsletters For more info on a specific newsletter, click the title. IT Management Computerworld Daily News (First Look and Wrap-Up) Computerworld Blogs Newsletter The Weekly Top 10 More E-Mail Newsletters. Editors note: This story, and the underlying topic, was the focus of a Here and Now show on NPR on June 12. The AMD Virtual Experience Virtual Trade Show. MORE >>
- [Analytics, Mail] B2B Marketing ROI DELICIOUS B2BMARKETING | TUESDAY, JUNE 30, 2009
- [Analytics, Mail] 50 Habits of a Highly Effective Blogger " EdithYeung.com BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008