Analytics, Loyalty and Marketing

We need a chief marketing analytics officer

Chris Koch

FEBRUARY 11, 2011

There’s lots of talk out there these days about the need for a technology guru within the B2B marketing department. Maybe I’m splitting hairs here, but I wonder about the long-term need for a marketing technologist. In the short term, I think marketing has a lot of catching up to do in terms of technology. What do you think?

Analytics

Analytics Paid Search Agency Marketing Management Loyalty

Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

JANUARY 22, 2010

We track the marketing mix (including PR) over time against trends in sales. So if you buy that leap of logic, let’s say that blogs are another channel, like PR, in a marketing mix designed to familiarize customers and prospects with our companies and us. But you’re not going to like them. Jumping through ROI hoops. startups.com).

Social Media

Social Media ROI Lead Ranking RSS

B2B Marketing Zone

Chris Koch

We need a chief marketing analytics officer

Why the volume and quality of interactions with customers has to pass for social media ROI

Webinars

Stay Connected