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LoopFuse Captures More Web Traffic Data

Customer Experience Matrix

Summary: LoopFuse has extended its system to capture more Web traffic data, which lays the foundation for future analytics. LoopFuse recently released its latest enhancements, which it somewhat grandiosely labels as making it “ the First and Only Marketing Automation Solution with Inbound Marketing ”.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Reverse IP look up appears to be the new thing here. Among other stuff.

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Marketing Automation Trends for 2010

LeadSloth

The need for new analytical skills. Matthew Quinlan , VP Field Operations, Loopfuse. The Rise of Inbound Marketing – The concept of using social media, search engine optimization and blogs together in driving early awareness stage traffic is still a fairly new one. Creation of buyer-centric content. Maria Pergolino , Sr.