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Demandbase: A New Twist In The Lead Management Automation Market

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Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. In fact, 88% said Web sites were important in helping them decide what to buy. Alive and Kicking!