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Demandbase: A New Twist In The Lead Management Automation Market

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would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. Among other stuff. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing. Social networking stuff fits here too. Yahoos New HomePage Integrates Applications --and Dabbles with Social Yahoo!