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See How Predictive Analytics Can Give Your Insurance Agency an Edge

Salesforce Marketing Cloud

Predictive analytics — everyone in the insurance world is talking about it. But what is it, and how can predictive analytics help you grow your brokerage client list? Here’s a quick definition: predictive analytics takes scattered pieces of data from across your systems, organizing them to assess what has happened in the past.

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How to find your best B2B prospects

Biznology

Use analytics to build a profile of your best customers, and use that model to find lookalikes. Partner with a reliable data broker. A broker can introduce you to the most productive prospecting data sources and lists. So, let’s review the top prospecting tools and techniques that are working for B2B marketers today.

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How to Sell Your E-Commerce Business for 3-10x the Profit

SmartBug Media

Consider your existing email list. If you have a list of 50,000 people and only 1 percent of them open any campaigns you send, that’s also a red flag. If your revenue starts to drop after you list your e-commerce business for sale, that may be a huge concern to prospective buyers. Gather Analytics. Get a Broker.

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

These intermediaries go by many names in different contexts: partners, resellers, dealers, distributors, brokers, agents, affiliates — the list goes on. Independent brokers or agents. Brokers or agents arrange transactions in exchange for a commission. What is the difference between channel sales and direct sales?

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Why we care about performance marketing

Martech

Tech platforms help broker these relationships by setting and measuring specific goals and compensation that help deliver results from the third-party publisher, creator or influencer back to the brand. A (short) list of why ad fraud happens: Bots simulate real user traffic on websites or apps to generate ad impressions.

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Six benefits of cloud technology: The future for retailers

ClickZ

Cloud systems offer product information and inventory lists to store clerks. With the cloud, you will have better information regarding your inventory management, documents from your suppliers or carriers, the status of your logistics providers and brokers, etc. 3) Improve communication within your organization.

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Client Spotlight: Launch Revamps and Enhances Marketing Automation Solution for RealMassive

Launch Marketing

RealMassive is an Austin-based tech startup that connects tenants, investors, owners, properties and brokers in a modern, global commercial real estate (CRE) marketplace that is fueled by big data to provide an intuitive property list and search tools, digital marketing capabilities and real-time performance analytics.