Marketing Insider Group

MARCH 29, 2021

Social media analytics can provide deep insights into online behavior. If you’re expanding into new verticals, you might need to add some writers who have expertise in those industries. As Neil Patel points out, expanding your business “almost always requires a larger team.” Expanding into new industries.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Televerde

NOVEMBER 3, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology (MarTech), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. Fred, what are your thoughts on this?

Planning 59

Planning Analytics Enterprise Management Work Management 59

Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

SocialPilot

JANUARY 15, 2024

Videos that can be watched vertically on mobile devices showed the most engagement on Facebook. Social Media Video Trends for Linkedin 61. Video content is the most shared post on Linkedin. Around 80% of Linkedin users prefer watching videos with sound off. More than 500 million people watch videos on Facebook.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. Consider your target demographic, organization, industry vertical, goals, challenges, and buying criteria. Explore more here.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

chiefmartech

JUNE 20, 2016

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Directive Agency

OCTOBER 2, 2019

On LinkedIn, an account-based marketing list was uploaded, and through the use of lookalikes, the total audience with similar characteristics increased by 436%. No matter the vertical you are marketing in, chances are, you have a list of customer email addresses. Google, Linkedin, and Facebook allow you to upload customer email lists.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

6sense

DECEMBER 10, 2021

Account-based analytics for LinkedIn ad campaigns targeted to 6sense segments via 6sense’s LinkedIn advertising capabilities. Integration with Adobe Launch, Adobe Analytics, and Adobe Target to power A/B testing, web personalization, and custom analytics with 6sense data.

Paid Search Agency 62

Paid Search Agency Companies Cold Calling Buyer Intent 62

Martech

SEPTEMBER 24, 2021

An ICP is typically developed using machine learning-based predictive analytics and scoring to determine if an account (not an individual) is an ideal fit for a company’s product or service. These include tools that provide B2B data enrichment , AI-based predictive analytics and recommendations, interaction management (i.e.,

Account Based Marketing 120

Account Based Marketing Enterprise Management Work Management Paid Content 120

Sprout Social

JANUARY 31, 2024

YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. Leveraging insights from YouTube analytics can uncover ways to optimize your content and channel’s for further engaging your target audience. ” You can find impressions in the “Reach” tab in YouTube analytics.

Youtube 99

Youtube Work Management Social Networks Eye-Tracking 99

The Customer

JULY 15, 2021

CSG ® (NASDAQ: CSGS), the leader in innovative customer engagement, revenue management and payments solutions that make ordinary customer experiences extraordinary, today announced the acquisition of Kitewheel , the leading provider for customer journey orchestration and analytics.

Marketing Management 52

Marketing Management Gartner Forrester Verticals 52

Pam Didner

SEPTEMBER 13, 2022

Vertical segments. By doing so, you can easily see usage data and analytics, including: Content downloads. Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). Product names. Target audiences.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Madison Logic

SEPTEMBER 29, 2020

O’Regan anticipated companies and agencies need to extend ABM in multiple vertical and geographic markets using a digital-first strategy based on buyer intent and other data signals. Madison Logic is the first company in the martech community to integrate with the LinkedIn Marketing Analytics API.

Account Based Marketing 52

Account Based Marketing ABM Paid Search Agency Eloqua 52

Kevin Indig

AUGUST 28, 2023

It’s a vital analytics skill. Google recently announced significant SERP Features changes: the removal of FAQ and How-To rich snippets. Or did they? I dissected 5 large sites, Google’s announcement and SERP Feature trends. The Semrush report shows FAQ rich snippets present in the search results for Wikipedia’s keywords.

SERP 96

SERP FAQ Features Wikipedia 96

Biznology

JULY 28, 2021

But why – why, oh why – did Twitter and LinkedIn and everyone else feel the need to build out an audio-only feature? Stories became popular, so all the platforms rolled them out (I’m still not sure they belong on LinkedIn). You probably had some combination of accounts on Facebook, Twitter, Instagram and LinkedIn.

Twitter 104

Twitter Social Media Budget Programs Tagging 104

Televerde

JANUARY 12, 2021

LinkedIn groups. Start by breaking your audience up into distinct groups based on their industry, vertical, and stage of the buyer’s journey. Facebook and LinkedIn make it incredibly easy to retarget your website visitors with personalized content. Some of yours might include: Certain Facebook groups and pages. Subreddits.

Lead Generation 84

Lead Generation Marketing AI Generation Leads 84

Marketing Craftmanship

MAY 13, 2020

Very few companies seem to monitor website analytics, and even fewer understand the complex world of SEO. Rather than posting a self-serving white paper, work with a vertical trade or professional publication to produce an objective bylined article on the topic. Earned media has the highest value on the credibility scale.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. For example, on a channel like LinkedIn, your brand can use long form posts to build your thought leadership and credibility.

Copywriting 126

Copywriting Social Media Practices Marketing AI 126

MKT1

JANUARY 11, 2024

If you are a more technical marketer who loves Zapier, you’ll really enjoy using this tool for marketing ops and analytics especially. Generate landing pages & PDF assets for verticals, personas, or other segments. Prioritize, create, and distribute revenue-generating content across SEO, LinkedIn, and your sales team.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

KoMarketing Associates

JUNE 26, 2018

Have you used Google Search Console’s search analytics report to check impressions, clicks, and the click thru rate of brand-based searches? This may include sites like Software Advice, Crunchbase, G2Crowd, and Capterra in the software / technology vertical but there are many others across industry segments.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Martech Advisor

FEBRUARY 26, 2020

Cloud-based solutions enable different verticals such as marketing, sales, IT, etc. Can social media analytics provide an in-depth perspective of customer journey analytics? Analytics dashboards integrated with Oracle social engagement and monitoring cloud services. Have you used a social cloud yet?

Social Media 104

Social Media Enterprise Management Social Marketing Work Management 104

Crimson Marketing

JANUARY 21, 2015

With this in mind, content marketing platform NewsCred’s CEO Shafqat Islam says that brands should treat their content marketing as a horizontal foundation for all of the brand’s aspirational storytelling, rather than as an isolated vertical demand generation channel.

Digital Asset Management 100

Digital Asset Management Demand Generation Planning Content Marketing 100

Litmus

OCTOBER 5, 2022

Follow Aaron on LinkedIn and Twitter. And in the verticals where my team operates, we get to apply all of those things to help organizations who are trying to make a positive difference in the world. Follow Fernando on LinkedIn. Follow Jell on LinkedIn and Twitter. Aaron Beatty (he/him). What’s not to love?

Marketing AI 108

Marketing AI Advertising Agencies Enterprise Management Work Management 108

Convert

OCTOBER 18, 2022

So, this round-up is the result of personal experience, informed and refined by those who are active in the LinkedIn A/B testing community. If you’re a regular on the CRO streets of LinkedIn, you’ve probably run into or dropped a thumbs up on a Jonny Longden post. Test Everything. By Jonny Longden of Journey Further. Experimental Mind.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Biznology

MARCH 31, 2017

A content strategist understands SEO, analytics, content marketing strategies, and sales writing (yes, sales writing is its own skill set). Hot tip: Consider approaching freelancers who specialize in your vertical and ask if they’d be willing to work in-house. Do LinkedIn posts drive more traffic (and conversions)?

SME 80

SME Ad Building Copywriting Content 80

Terminus

SEPTEMBER 7, 2021

In this LinkedIn Live episode, our panel — including a CMO-turned-CEO, Mark Stouse , Chairman and CEO of ProofAnalytics , discusses the importance of using analytics to measure teams and its overall benefit to organizational growth. . Beyond an employee’s promotion or compensation, how else can analytics benefit a company? .

CMO 26

CMO Verticals Paid Search Agency Analytics 26

SWZD

AUGUST 19, 2019

He then moved into data analytics and also pursued his MBA. When he moved to HP , he was working with the digital analytics team and said this gave him a close up view of data being used in various marketing campaigns, providing insights into web site visitor behavior and the buyer’s journey. Career and Background. Market Segmentation.

Top of Funnel 59

Top of Funnel SMB Demand Generation Agencies Digital Marketing Funnels 59

Sprout Social

MARCH 19, 2020

Maybe it’s your experience working within a niche industry or vertical. Share your case studies in industry LinkedIn and Facebook Groups. Ask employees to add case studies from their clients to their LinkedIn publications. . Every agency starts with a specific type of expertise. What do you do better than everyone else?

Advertising Agencies 111

Advertising Agencies Paid Search Agency Social Media Ad Agencies 111

Atomic Reach

MARCH 7, 2019

I think LinkedIn is one company that has aced their content marketing game. Hootsuite is one of my favourite tools both for content scheduling and performance analytics. Vertical videos are one segment that will skyrocket in usage as more platforms support this format now.

Verticals 100

Verticals Consulting User-Generated Content Custom Publishing 100

Conversica

OCTOBER 28, 2019

Prior to Janrain, Jim was the Vice President and General Manager for Computer Sciences Corporation (CSC), one of the largest global IT service providers, where he was responsible for a P&L of $1B in revenue, leading a 7,000-employee business unit responsible for delivering digital applications across a broad number of verticals.

Enterprise Management 75

Enterprise Management Marketing Management Gartner Sales Qualified Leads 75

ClearVoice

JANUARY 14, 2020

As a business, a more researched and analytical rebuttal may garner more of the right type of attention. Also, if the original article is a trending topic on LinkedIn, you might be able to get it into the “Daily Rundown” or trending discussions by linking to the article and writing your thoughts as a status update.

CMS Development 119

CMS Development Content Marketing Media Planning 119

Televerde

JANUARY 12, 2021

LinkedIn groups. Start by breaking your audience up into distinct groups based on their industry, vertical, and stage of the buyer’s journey. Facebook and LinkedIn make it incredibly easy to retarget your website visitors with personalized content. Some of yours might include: Certain Facebook groups and pages. Subreddits.

Lead Generation 52

Lead Generation Marketing AI Generation Leads 52

Vidyard

DECEMBER 20, 2018

SmartBug Media’s clients cover key industry verticals that are experiencing explosive growth in their usage of video, including financial services, education, healthcare, and biotech. “Vidyard’s advanced analytics, personalization, and integration with marketing automation make it a perfect fit for our global customer base.”

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Work Management 71

KoMarketing Associates

AUGUST 29, 2013

Like other verticals, SEO measurement goes far beyond traffic and keyword visibility and into broader business performance metrics. Event Tracking – Leverage event tracking in Google Analytics so that links, videos, images and other media assets pointing back to onsite conversion actions can be properly tracked and evaluated.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

NuSpark Consulting

DECEMBER 9, 2012

Write a short paragraph on what your paper is about (think about the target audience) and get it out on LinkedIn groups, Twitter, Facebook, and Google+. With LinkedIn, promote your white paper in a form of discussion. . LinkedIn Example: How has technology improved the performance of your sales staff? Remarketing.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Heinz Marketing

AUGUST 30, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are watching us live on YouTube, on LinkedIn, on Facebook, all the channels, thanks so much for joining us in the middle of your workday. By Matt Heinz , President of Heinz Marketing. Check them out.

Ideal Customer Profiles 113

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 113

The ABM Agency

FEBRUARY 19, 2023

Start by looking at factors such as company size, industry verticals, budget constraints, decision makers involved in the buying process etc., Automation Tools and Technology Solutions: Automation tools such as email marketing platforms, CRMs, analytics software, etc., so that you can focus on those with higher chances of success.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52