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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

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Marketing operations and technology shouldn’t ignore the web

Martech

Recently Darrell Alfonso, a marketing operations thought leader and MarTech contributor, asked on LinkedIn what people think is the most underrated platform or system in martech. While he had a limited number of slots for a LinkedIn post-poll, he didn’t mention web systems. Such hypotheses can involve messaging and imagery.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

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Marketing collaboration and experimentation in action

Martech

Optimizely is known as an experimentation engine, with its Web Experimentation and Feature Experimentation (formerly Full Stack) products enabling rapid iteration of multivariate tests against select audience segments. The two chief supports for digital invention turned out to be collaboration and experimentation. Real-time segmentation.

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15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

From the KoMarketing & Ascend2 Report: The majority of marketers (37%) report using between three and five different tools to measure their content marketing performance, with 53% putting analytics tools as the most important types of tools needed to measure performance. . 2021 B2B Content Marketing Benchmarks, Budgets, and Trends.

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Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark Consulting

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. FYI if you’d rather watch a video, here it is: Step 1: On Google Analytics click on the Experiments word under the Content section. Step 2: Name your experiment.

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Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark Consulting

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. FYI if you’d rather watch a video, here it is: Step 1: On Google Analytics click on the Experiments word under the Content section. Step 2: Name your experiment.