Analytics, Linkedin and Marketing

Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

JANUARY 22, 2010

We track the marketing mix (including PR) over time against trends in sales. So if you buy that leap of logic, let’s say that blogs are another channel, like PR, in a marketing mix designed to familiarize customers and prospects with our companies and us. But you’re not going to like them. Jumping through ROI hoops.

Social Media

Social Media ROI Lead Ranking RSS

15 things marketers should stop doing and thinking in 2011

Chris Koch

DECEMBER 28, 2010

That’s why employees and subject matter experts should be on the front lines of social media rather than marketers or PR people. External social media marketing is more important than internal social media collaboration. ROI should be measured on a higher level—as in the ROI of all of marketing to the business.

Planning

Planning Work Management Paid Search Agency B2B Thought Leadership

B2B Marketing Zone

Chris Koch

Why the volume and quality of interactions with customers has to pass for social media ROI

15 things marketers should stop doing and thinking in 2011

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