KoMarketing Associates

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Better Together: How to Improve B2B Lead Quality with SEO and PPC

KoMarketing Associates

Adjusting spend may affect how much traffic you get, but if you really want to run your campaigns on just $100 a day, that’s possible. Paid traffic is a major overhead cost. Paid traffic continues to get more complex all the time. So does smart use of Google Analytics. You can control the spend.

PPC 205
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5 Action Items from #SMX Advanced 2013

KoMarketing Associates

.” Each speaker offered some good tactics around community building, social targeting, content creation, and even some local strategies. My presentation primarily focused on using social for link building, utilizing tools like Citation Labs and Rapportive , along with social networks including Twitter and Google+.

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3 Top Takeaways from SMX West 2015

KoMarketing Associates

This year, I tried to attend some different sessions (those a bit outside of my usual space of content and link building) and I wasn’t disappointed. Because the site that is listed there, is going to get that traffic and #1 won’t mean anything in terms of traffic. Smarter Attribution with Google Analytics.

SERP 120
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Creating Killer Content with Data: Pubcon Austin 2016

KoMarketing Associates

I like to use the following: Google Analytics. Google Analytics . We know that Google Analytics has a wealth of data and there’s a ton you can do with it. More importantly, understanding the content types and the content topics driving traffic and conversions is imperative. Search Analytics Top Pages. Moz Content.

Content 126
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30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. Create High-Quality Landing Pages.

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15 Actionable Takeaways from #MozCon 2019

KoMarketing Associates

What does the SERP look like now. How Google tools work together: • Tag manager – The factory, where it's made • Analytics – The warehouse, where it's kept • Data studio – The show room, where you sell it @danaditomaso #MozCon. Planning ahead is crucial for analytics reporting. ruthburr #Mozcon. danaditomaso #MozCon.

SERP 28