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Why Is SEO Not Working for You? (It’s Not Dead)

Marketing Insider Group

Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings. These platforms use complex algorithms that consider over 200 factors when deciding which content ranks on SERPs.

SEO 202
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How to Build Links in 2022 and Beyond

Sharpspring

There followed a series of updates, manual penalties and ever-changing rules in Google’s efforts to regulate the link building market. And that fight has been quite successful: Manipulating link signals is not only risky these days, it is often useless. There’s much more to links than just rankings. is self-serving links.

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10 Simple SEO Basics for Better Rankings

Act-On

A simple SEO tip: Make sure your page title will show up in a compelling way on the search engine results pages (SERPs). Sometimes they even used tricky tactics, like putting keywords in the same color as the background to hide them! We love using Google Analytics to find this data. Simple SEO: Build links very carefully.

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The State of Local SEO: Experts Weigh in on Industry-Specific Tactics

Moz

We asked five local SEO experts to zero in on the trends and tactics businesses across five industries should focus on to get ahead — and stay ahead — during this time. Which three local search marketing tactics are delivering the most value for businesses right now, and why? Link building. Joy Hawkins : Legal Services.

Tactics 78
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What Is Organic Traffic and How Does It Work?

seo.co

Organic traffic, put simply, is traffic that comes from Google and other search engines’ search engine results pages (SERPs). Source: Google Analytics. SEO, in case you aren’t familiar, is a combination of different strategies and tactics, all of which are intended to increase your rankings in search engines. Source: Google.

Traffic 109
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Questions to Ask Your SEO Company Before You Hire

seo.co

Organic search visibility should be tracked to monitor how often the website appears on SERPs (search engine result pages) for relevant searches. But not all SEO companies have the right level of quality and quantity to do link building at scale. Shameless plug: this is where our link building services are different.

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3 Marketing Activities to Increase Your Google SERP CTR

Directive Agency

SERPs are personalized to each individual. The trick is to focus on increasing your SERP click-through rate instead of swapping rank positions. AJ Kohn first reported his informal findings on how SERP click-through rate can influence ranking signals. How to Raise SERP CTR to Skyrocket Traffic. But here’s the real kicker.

CTR 40