Better Together: How to Improve B2B Lead Quality with SEO and PPC
KoMarketing Associates
MARCH 12, 2019
According to our survey of how B2B marketers are doing lead generation , search engine optimization beats “paid search or online advertising” for tactical effectiveness in lead generation. So does smart use of Google Analytics. These SERP elements basically serve as ad copy, and it’s time we started treating them like that.
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