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Best of 2008: SEO Link Building

WebMarketCentral

Unless you are optimizing only for some extremely niche keywords, off-page optimization—building links from other websites to yours—is a critical and significant factor for SEO success. The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links.

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Best of 2008: SEM Landing Pages

WebMarketCentral

Lead Generation Form Optimization Tips and Tricks - Google Analytics by VKI Studios Darcy Foster explains how to use Google Analytics and Omniture for conversion rate measurement, then provides tips for testing different approaches to improving conversions. clutter) from good (a clear call to action among other attributes).

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Best of 2008: SEO Guidance, Part 5

WebMarketCentral

StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated. There's lots more red meat for web analytics data junkies as well. These include duplicate content, lack of keyword research, ignoring link building, and.read her post ! Social traffic (e.g.

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Best of 2008: SEO Guidance, Part 4

WebMarketCentral

Bookmark this page and keep it near the top of your list. Another great post from Danny is The Beginner's Checklist for Learning SEO , a step-by-step guide to creating a well-optimized website.

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Best of 2008: Website Design

WebMarketCentral

25 Design Best Practices for Your Small Business Web Site by Search Engine Watch Carrie Hill provides a helpful list of website design tips such as installing analytics software right away, using at least 250 words per page whenever possible, keeping contact forms simple, and using H1-6 tags, bold text and text links strategically for SEO.

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12 Steps to Successful SEO

WebMarketCentral

Identify sites for linking: by keywords and competitors Perform searches for your top key terms as well as competitor names. Compile a list of sites for link-building efforts based on these searches. Build external links External links are a critical component of SEO.

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Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

What critical intelligence can be gained from PPC analytics? Marketing lessons learned form pay-per-click analytics by John W Ellis How PPC analytics take the guesswork out of marketing, providing precise, quantitative feedback on elements like ad messages, geo-targeting and keyword selection.