Biznology

OCTOBER 14, 2013

Google Analytics is the most widely used tool for understanding consumer behavior on a website. It is the GPS for a site but keywords are no longer one of the things Google Analytics gives. Google gave us Google Analytics for free but 96% of Google revenue is from ads. It is rich with insights. But what about the rest of us?

Keywords 80

Keywords Resources Google Long Tail Marketing 80

Biznology

AUGUST 15, 2014

Hello, and welcome to the latest edition of my Biznology series on link building basics. So far in this series we have learned how to lay the foundation for an effective link building campaign through niche analysis and site audits , and in the last post we learned some proven techniques for finding link opportunities.

Link Building 80

Link Building Ad Building Domain Marketing Prospects 80

Biznology

JANUARY 6, 2014

Obviously a robust analytics program is a must as well. Google Analytics is getting more sophisticated by the week and it’s still free, for now. Use your analytics platform to track the movement of your content and the on-page engagement. What is the best way to build links to my site and get Google to rank me higher?

SEO 80

SEO Marketing & Strategy Lead Scoring Lead Ranking 80

Biznology

SEPTEMBER 6, 2012

Last month, I provided three ways to build links in the age of Google Penguin –Google’s algorithm change which severely limits effective link building. One of the link-building methods I promoted involves building internal links. Story links.

Relevance 80

Relevance SEO Domain Case Study 80

Biznology

JANUARY 24, 2013

Once a site has been optimized it can take many months of link building , content marketing, and social media activity to begin to see some improvement. This is due to your link building efforts. The most important thing to keep in mind when first launching an SEO campaign is that SEO is a long term process.

SEO 80

SEO Keywords Link Building Traffic 80

Biznology

AUGUST 22, 2017

Like you, I pieced together Google Analytics , Google Webmasters, Buffer, HootSuite , SpyFu , and a compilation of other little online tools. My SEMRush Projects Dashboard. However, I can really see the value of spending that sort of money, from $99-399/month. Have you had a chance to try out SEMRush yourself?

Tools 0

Tools SERP Marketing Analytics Tools Domain 0

Biznology

NOVEMBER 19, 2013

Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link Builders are from Mars, Content Marketers are from Venus. In fact, you will probably need to hire an information architect, a copywriter, and a community manager, too.

Content Marketing 80

Content Marketing Work Management Marketing Management Content 80