Abandon Your Marketing Automation System!?
MARCH 22, 2009
Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. You can create reports and dashboards in Salesforce.com to provide analytics. So there are lots of useful add-ons available at a nominal price. Tags: Demand Generation Email Marketing Landing Pages & Forms Lead Monitoring Sales Force Automation boomerang CRM Fusion Datatrim demandbase ExactTarget formassembly genius leadlander LEADSExplorer Lyris Netfactor ondialog Ringlead salesforce.com VerticalResponse Smart or foolish? Background.
Getting More Out of Each Click with "Post-Click Marketing"
DECEMBER 8, 2008
These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. The Vendors Here are six services that offer post-click marketing analytics: VisitorTrack , from netFactor -in the company's own words, VisitorTrack is"like caller ID for your website.(it) Pricing starts at about $300 per month. Was that you?
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing. Analytics include Web site visits, return visits, email opens, and click-throughs with an emphasis on letting marketing, insides sales, or account managers know when these activities happen. I’m sure I forgot a few.