FMG Suite

SEPTEMBER 2, 2020

One of the most important things that an advisor must do when designing their new business site is to choose an URL. It can help you get more visitors to your site, turn more visitors into leads, and convert more leads into clients. . Follow these tips to make sure your financial services website URL is a winner: .

Service 98

Service Fulfillment Top of Funnel Marketing Funnels 98

Webbiquity

JULY 25, 2023

Your organization has an awesome website that ranks highly, engages visitor, and produces leads. Scan the current website to create a list of all indexable pages (URLs) prior to the relaunch. Make sure to redirect any removed URLs to relevant active pages. To the extent possible, retain all current page URLs.

SEO 245

SEO Marketing Websites Lead Scoring Lead Ranking 245

Zoominfo

APRIL 30, 2018

And many recruiters on LinkedIn , for example, have found the leading platforms to be oversaturated. You must inform your online strategy with highly-specific data– and that’s where web analytics come in. Studies show that recruiters who use analytics significantly outperform recruiters that don’t use analytics ( source ).

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Well, it differs by organization.

Merchandising 96

Merchandising Marketing Analytics Tools Conversion Lead Ranking 96

Marketing Insider Group

MARCH 11, 2024

How many viewers are turning into customers or leads? Analyze and Adapt: Use analytics to track the performance of your videos. Your sitemap should include: Video titles Descriptions Play page URLs Thumbnail URLs Raw video file URLs This can significantly improve the chances of your videos appearing in search engine results.

Fulfillment 243

Fulfillment Video Marketing Content CTR 243

Hubspot

APRIL 7, 2019

Or that your specific guest post drove actual leads and customers to your website? Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes. In this blog post, you'll learn what UTM codes are, how to use them, and how to build them in both HubSpot and Google Analytics.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

Marketing Insider Group

OCTOBER 27, 2020

This article discusses how you can create an effective post-event follow up strategy to sustain the momentum created during your virtual event, and nurture your leads through the sales funnel. You can retain the URL and design of the event page for post-event purposes as well. Be Swift with Post-Event Communication. Post-event Content.

Lead Ranking 314

Lead Ranking Lead Scoring Tips Leads 314

Optinmonster

MARCH 11, 2021

Want to track your conversions using Google Analytics, but not sure where to start? Google Analytics can be intimidating if you are new to it, but it doesn’t have to be complicated. In this post, we’ll share how to track your conversions in Google Analytics, step-by-step. “Analytics.” Let’s dig in!

Marketing Analytics Tools 129

Marketing Analytics Tools Analytics Google Conversion 129

DAGMAR Marketing

FEBRUARY 8, 2021

Updated 2021— Whether you’re a business owner with a new website or a veteran webmaster, it always helps to understand the best practices for setting up your Google Analytics account. It’s best to understand Google analytics setup best practices from the start. Multiple analytics views for the win. To do this: 1.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Practices Google 98

Webbiquity

MARCH 5, 2020

This often leads to a disjointed workflow and makes it hard to understand how your day-to-day efforts are actually impacting your core KPIs. Indexable URLs. Non-indexable URLs via: Non-200 status codes: 3XXs, 4XXs, 5XXs. Duplicate URLs. Orphaned URLs. Automated Google Analytics data, including: Page load times. .

SEO 316

SEO Google Ad Building Marketing Analytics Tools 316

Metadata

JANUARY 22, 2024

According to Suzanne Kagan , VP of Marketing at Anyword , this level of performance improvement is actually possible if you pair artificial intelligence (AI) with predictive analytics. Lean on past performance and predictive analytics to perfect your ads You don’t know what you don’t know, nor does your AI tool of choice. Prefer video?

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

Marketing Insider Group

JUNE 1, 2021

Content marketing costs 62 percent less than traditional marketing and generates three times more leads. For example, if your goal is to nurture leads to become customers, you’ll be looking at specific metrics that contribute to this, like email engagement, since it’s the best nurturing channel. Image: Google Analytics.

Marketing Analytics Tools 349

Marketing Analytics Tools Content Marketing Work Management Marketing Management 349

DAGMAR Marketing

APRIL 14, 2023

One popular method includes using Google Analytics 4 (GA4) and Google Tag Manager (GTM). We’ve developed a step-by-step guide designed to show you how to track a form in Google Analytics 4 using Google Tag Manager. This means that when a user views a page that contains “/thanks/” in the URL, the trigger will activate.

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

Moz

MARCH 23, 2021

Posted by Brie-E-Anderson Website analytics can tell us a lot about our audience and how they interact with our site. Oftentimes, we rely heavily on these analytics for reporting. But what if I told you that Google Analytics provides data that can be used as a strategy tool? Find and capitalize on easy traffic opportunities.

Analytics 75

Analytics SEO Marketing Websites CTR 75

Marketing Insider Group

APRIL 2, 2024

Even a one-second delay can lead to a 7% reduction in conversions. This clarity not only helps search engines display your content more effectively, but can also lead to those eye-catching rich snippets in search results , which can significantly boost your click-through rates. Canonical URLs are the solution.

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. Capabilities of call analytics platforms. AI-driven speech analytics.

Enterprise Management 98

Enterprise Management Marketing Automation Services Marketing Management Analytics 98

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

Analytics 82

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 82

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue. No leads means no clients and therefore, no sales. Email Marketing.

Paid Content 276

Paid Content Lead Ranking Lead Scoring Lead Gen 276

Marketing Insider Group

AUGUST 28, 2023

If identical information appears across multiple URLs (like product descriptions), think about using canonical tags or 301 redirects–tools that inform search engines where the ‘original’ version lives. This can lead to potential partnerships where your brand’s contents may be promoted too.

SEO 213

SEO Lead Scoring Lead Ranking SERP 213

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code. New and Returning Visits.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

KoMarketing Associates

MARCH 24, 2016

I’m telling you this because of what happened leading up to 34. For the month leading up to my birthday, I was convinced I was turning 33. One client re-launched their site without analytics, another had a GA profile deleted by an ex employee, and another was looking for a content audit on a site with no analytics.

Analytics 120

Analytics Ideal Customer Profiles Marketing Analytics Tools Lead Scoring 120

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Marketing Insider Group

JANUARY 2, 2024

Therefore, B2B SEO must align content and keyword strategies with the stages of this elongated buying cycle, nurturing leads through informational, consideration, and decision-making phases. Relationship building and lead generation. Business decisions typically involve multiple stakeholders and a longer purchasing process.

SEO 251

SEO B2B Work Management Long Tail Marketing 251

KoMarketing Associates

JULY 22, 2016

The imperative is clear: Marketers need to regain control of their data by increasing confidence in the accuracy and including meaningful data sets that lead to decision-making conclusions. The first place to start is with your web analytics platform. Add this by: Using Google’s URL Builder Tool. Improve Data Accuracy.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

KoMarketing Associates

JULY 22, 2016

The imperative is clear: Marketers need to regain control of their data by increasing confidence in the accuracy and including meaningful data sets that lead to decision-making conclusions. The first place to start is with your web analytics platform. Add this by: Using Google’s URL Builder Tool. Improve Data Accuracy.

Marketing Analytics Tools 0

Marketing Analytics Tools Analytics Google Paid Search Agency 0

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool? Why is this important?

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Marketing Insider Group

MAY 30, 2023

For instance, if your overarching goal is to increase sales, then your marketing goal could be to generate more leads or improve your conversion rates. For instance, your small business may wish to increase email lead generation by 25% in a month. Make sure your goals are measurable.

Work Management 296

Work Management Marketing Management Budget Programs Allocation 296

Martech

OCTOBER 6, 2023

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. On GA4, you can now set up your web data streams to execute client-side text redaction on email addresses and user-defined URL Query Parameters. Data redaction. Why we care. Why we care.

Features 115

Features Marketing Analytics Tools Google Demographics 115

Marketing Insider Group

JUNE 19, 2023

Check SEO Metrics This stage of competitor content analysis requires you to implement capable SEO or analytics tools for data. Google Analytics is always a good starting point, but look into others, such as BuzzSumo, HubSpot, Ahrefs, and Yoast. Content gaps are often a primary reason you fall behind in marketing.

Analysis 294

Analysis Top of Funnel Advertising Agencies Content 294

Sprout Social

MAY 17, 2016

Everything from your headline and keywords to featured image and URL should be optimized. An easy way to spruce up your links and get the most out of your status updates is by using a URL shortener. What Are URL Shorteners? URL shorteners convert regular URLs into more condensed formats. Click Shorten URL.

Social Media 63

Social Media Clickthrough Media Domain 63

Marketing Insider Group

JULY 11, 2023

Fine-tune your landing pages, remarket to people who visit your site, and improve your ads through analytics. Determine your lead conversion rate, average lead-to-customer rate, and customer lifetime value. Try direct messages to warmer leads, but make sure your comments sound conversational and authentic. Image Source 3.

Paid Content 184

Paid Content Advertisements Advertising Paid Search Agency 184

Matchcraft

SEPTEMBER 21, 2018

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. We’re here to change that with these six advanced Google Analytics tips. Congrats, you’ve got goals.

Marketing Analytics Tools 92

Marketing Analytics Tools Analytics Google Click Rate 92

Contently

APRIL 14, 2016

That’s why this week we’re excited to announce the official launch of Document Analytics. With version control, you’ll be able to make sure your sales team and customers access only the most on-brand and up-to-date content, easily updating assets across campaigns as changes are made—all while using the same URL.

Analytics 78

Analytics Lead Capture Acquisitions Paper 78

NuSpark Consulting

MAY 25, 2013

It you’re monitoring Google analytics, you’re measuring goals. Remember this significant difference: Pay-per-click and online display is ADVERTISING, and the goal of advertising is to generate leads, sales, and revenue, and that means CONVERSIONS. Google analytics measures website activity, with the goal to track visitor behavior.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Analytics Conversion 100

Goodish Agency

MARCH 25, 2021

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place. And finally, we will look at some top Google Analytics reports that we use for our clients.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

ConvertKit

JUNE 10, 2020

Why you need to be using YouTube Analytics. How to access YouTube Analytics. Fortunately, YouTube makes this easy by providing a detailed (and free) analytics service. YouTube Analytics gives you all the data you need to track your audience's behavior, uncover trends and discover what resonates, and build a thriving audience.

Youtube 98

Youtube Advertising Channels Analytics Eye-Tracking 98