Biznology

AUGUST 26, 2013

Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers. SIC or NAICS. Fiscal year.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Allocadia

APRIL 16, 2019

Integrated Marketing Technology Leads to Better Marketing and Company Performance. Finally, as a company matures you can go one step further and layer in additional technologies that supplement these first two foundational tiers — predictive analytics and campaign attribution are good examples at this stage.

SIC 40

SIC Planning Paid Search Agency Work Management 40

SWZD

NOVEMBER 29, 2017

Target the best fitting audience segments through your brand awareness and top-of-funnel lead generation efforts, and you will open great opportunities – and close bigger, better deals – later. The top two stages – Target Demand and Active Demand determine the quality of your lead flow, and ultimately the opportunities you generate.

Demand 48

Demand Marketing Budget Account Based Marketing Marketing Management 48

LeadsRX

JULY 19, 2021

Study after study, survey after survey all reveal an overwhelming frustration by enterprise marketers that the data from marketing analytics is just not reliable. Source: Gartner Marketing Data and Analytics Survey 2020, September 2020 (400 marketers surveyed). Poor Data Quality. Getting Lost in Data.

Enterprise Management 104

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 104

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Industrial Marketing Today

OCTOBER 2, 2010

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Go beyond the high-level demographics of SIC/NAICS codes and company size.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Single Grain

NOVEMBER 22, 2019

During this test, only the person who share [sic] a post will see the total number of likes it gets.'”. Influencers are vital to the lead-generation strategies of many brands. Influencers and brands can still see their like metrics on the back-end, and they can use analytics tools to track engagement metrics in their campaigns.

Social Media 141

Social Media Paid Content Social Marketing Paid Search Agency 141

Biznology

DECEMBER 7, 2015

This has lead to 5 significant trends in B2B database marketing. Take marketing for example; it is common to find lead generation, outbound telemarketing, trade show, and inbound lists all in separate software systems. Data Analysis and Analytics. But, in fact, there are also silos within silos. Bad and incomplete data does not.

Trends 80

Trends B2B SIC Telemarketing 80

SalesIntel

APRIL 22, 2022

Leverage your ICP using SalesIntel’s sophisticated search menu to build and rank your list of organizations and contacts using predictive lead scoring. Paired with contact data such as emails and mobile phones, you get access to data such as SIC, company size, revenue, team size, location, funding, and more. Technographics.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Sales Qualified Leads Work Management 52

SalesIntel

APRIL 22, 2022

Leverage your ICP using SalesIntel’s sophisticated search menu to build and rank your list of organizations and contacts using predictive lead scoring. Paired with contact data such as emails and mobile phones, you get access to data such as SIC, company size, revenue, team size, location, funding, and more. Technographics.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Sales Qualified Leads Work Management 52

Choozle

JANUARY 20, 2020

A marketing software company that sells software management tools, and lead generation software to businesses and organizations. Through increasing awareness, brand recall, traffic, leads, and purchases, marketers can drive positive outcomes for their business. An on-demand order fulfillment, warehousing, and screen printing service.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Webbiquity

MARCH 27, 2013

Instead of simply focusing on its software products, HubSpot also links back to larger content assets such as eBooks, assessments, webinars, and its every (sic) popular Grader tools,” which is to say, not just literally products but also assets of value to prospective customers. million in revenue. Want to test some landing pages?

Linkedin 100

Linkedin Paid Content Tactics Tips 100