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The Top 10 Most-Read B2B Marketing Posts of 2023

Webbiquity

Image credit: Magda Ehlers on Pexels It’s an interesting mix, covering metrics and analytics; martech tools; AI (of course—wasn’t this pretty much the year of ChatGPT?); As the end of 2023 rapidly approaches, here’s a quick look back at the posts, old and new, that grabbed the most attention this year.

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The Best Email Tracking Apps to Analyze and Refine Your Marketing Efforts

ClearVoice

Within minutes, you can begin logging and tracking emails for lead generation purposes , enhancing your lead gen and nurturing efforts. Additionally, if you want to get a big-picture view of your email activity, you have the option to export an email analytics report of tracked emails in a CSV file. per user; Pro Plan is $2.49

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The power of a niche: How Monica Lent built a thriving paid community for developers

ConvertKit

Before launching Blogging for Devs, Monica already ran Affilimate , an affiliate dashboard and analytics tool for professional bloggers and affiliate marketers. She knew she wanted to focus on building an email list right away, but there’s a reason she didn’t go for the usual lead magnet type like a downloadable PDF.

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How to Use Wistia: A Step-by-Step Guide

Hubspot

These videos lead to higher sign-up rates -- and according to EyeView, a video on a landing page can increase conversion rates by up to 80%. In-depth analytics can tell you how your viewers engage with your content and whether or not they take action. In-depth analytics from Wistia lead to great results.

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How to Improve Your Website Experience: 10 User Testing Tools to Try

Hubspot

Mouseflow is an analytics tool that gives users the ability to record their visitors experience with their website to identify patterns and trends in terms of mouse movements, clicks, scrolls, keystrokes, and form fills. Form analytics. Users also have the option to pay as they go, starting at $350 per project. 3) Mouseflow.

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Social Pros 30 – Eric Schwartzman, Social Media Boot Camp

Convince & Convert

If you read through that whole massive post from the Twitter API guys , they had a quadrant at the bottom of the post that basically, I think they divided the world in engagement and analytics, and then business and consumer and they basically called out their four quadrants. One of them is sort of consumer engagement apps.

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9 Tips for Creating Instagram Video Ads that Actually Generate Sales

Single Grain

To analyze your Instagram account and find your top-performing posts, you can use Whatagraph’s Instagram Analytics Reporting tool: Whatagraph will go through your entire account and tell you which posts got the most impressions, likes, saves, comments, etc. If the videos did well organically, they will probably do well as ads, too.