Only 38% of marketers very confident in their customer data and analytics systems
Martech
AUGUST 5, 2022
Only 38% of marketers globally are very confident in their data, analytics and insight systems, according to a new report from The CMO Council. Used with permission. Good data is gold, bad data isn’t just useless – it can lead to very big mistakes in planning, allocation and all the other parts of marketing. and Canada.
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