Adobe Experience Cloud Blog

APRIL 21, 2014

Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. Historically, sales people and marketers have tracked three KPIs: Number of leads generated.

Allocation 48

Allocation P2P Lead Scoring Lead Ranking 48

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

LEADership

SEPTEMBER 15, 2015

A big part of lead generation is getting mindshare. The B2B mindset has traditionally been different, but it’s changing now with the increasing emphasis on B2P (business to people) or H2H (human to human) or P2P (person to person), or whichever acronym catches your fancy. How do you create this value?

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding P2P 40

Zoominfo

MARCH 2, 2021

Leading Payment Apps for Enterprise Businesses. To meet customer-facing and back office needs, larger enterprises are offered features such as customer databasing, invoicing, recurring billing, business analytics, and a virtual terminal. Features : Emailed receipts and card readers are common features.

Enterprise Management 244

Enterprise Management Marketing Management B2B Peer-to-peer 244

Zoominfo

MARCH 2, 2021

Leading Payment Apps for Enterprise Businesses You’re a big dog – with a large employee count, locations across the country (or the globe), and numerous verticals, and streams of incoming and outbound payments. It also shares the same parent company as the makers of Cash App, the ever-so-popular P2P mobile app.

Enterprise Management 100

Enterprise Management Marketing Management Peer-to-peer B2B 100

Single Grain

SEPTEMBER 30, 2020

Lufax , a Shanghai-based financial asset exchange SaaS product that focuses on P2P lending solutions for banks and insurance companies, rose in valuation to $39.4 The Anatomy of an Effective SaaS Lead Generation Strategy. Vertical SaaS Benefits: covers niche markets that offer higher chances of lead conversion.

Verticals 128

Verticals Enterprise Management Work Management Marketing Management 128

Webbiquity

DECEMBER 16, 2014

Writing that “Today B2B marketing departments are developing more visual content such as images, web video, infographics and Slideshare presentations,” Jonathan Pavoni demonstrates how to use Slideshare to “repurpose content, capture prospects’ attention, and drive additional leads into the sales funnel.”

Social Media 100

Social Media Social Marketing Work Management Media 100

Online Marketing Institute

DECEMBER 9, 2009

Most B2B websites I've seen push for P2P engagement which kind of goes along with the longer conversion cycle. Personally I am a great fan of using PPC & Analytics to find out what search terms people actually use. I am also a great fan of using Analytics to find out which search terms convert into an action and which don't.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

Templates, models and self-study modules for creating systems thinking charts, structured thinking documents, analytical reports and other insightful distillations and interpretations of information. Automatic Content Harvesting: (leading practice: Hill & Knowlton). Let interest in using these tools spread virally.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Directive Agency

JUNE 18, 2019

You were mentioning the shift in the landscape of the lead volume and the things that are happening in your business. Joel Klettke : There is creativity to this, but it’s an analytical craft too. P2P Interview with Byron Ramos. And I think for me though, that’s what I’m saying yes to.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40