KoMarketing Associates

MAY 3, 2016

While this is not necessarily a negative, we do need to be wary of assumptions and misconceptions in marketing performance analysis along the way. However, it is important to consider additional influences, site-specific as well as offline, before drawing conclusions on total online marketing performance.

Analysis 120

Analysis Online Marketing Marketing Analytics Tools B2B Thought Leadership 120

KoMarketing Associates

JANUARY 31, 2017

Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. We learn a lot by assessing a competitor’s strengths and weaknesses in keyword strategy, site architecture, content marketing, link building and social media. SimilarWeb.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

Biznology

JUNE 22, 2018

I was recently leading a client workshop where I get a question that I had never heard before, “Why are you emphasizing such an aggressive use of analytics if content marketing should be a soft sell?”. When I counsel clients on content marketing, I don’t take an idea-led, “come up with some catchy headlines” sort of approach.

Analytics 152

Analytics Top of Funnel Content Marketing Differentiation 152

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Our experts are happy to share our understanding of the market with you, free of charge. Content analytics tools. Customer analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

KoMarketing Associates

SEPTEMBER 29, 2015

This can lead to more interference and micro-management, which ultimately creates frustration for everyone. However, there’s often just a few common misconceptions about b2b online marketing that when explained more clearly to executives, will lead to better support, understanding, and more effective execution overall.

Online Marketing 120

Online Marketing B2B Marketing B2B Marketing Analytics Tools 120

KoMarketing Associates

JUNE 30, 2021

Tracking B2B lead generation metrics is important for B2B marketing – of course. There’s a pillar concept in marketing that proves the value of clarity: Confused people don’t take action. But it applies to B2B marketers’ decision-making, too. One Lead Generation Metric to Rule Them All. But so is clarity.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

Stevens & Tate

FEBRUARY 5, 2021

Google Analytics is a popular web analytics tool that you can utilize to analyze and track your website traffic. You can use the tool to strengthen and shape your market strategy as well. Top Google Analytics Tips. A variety of different factors can lead to a high bounce rate. Do Not Overlook Behavior Flow.

Marketing Analytics Tools 64

Marketing Analytics Tools Analytics Google Tips 64

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

WriteSpark

MAY 14, 2013

In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services. How Services Firms Grow with Online Marketing. by Sylvia Montgomery. Opinions from Experts.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

MAY 14, 2013

In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services. How Services Firms Grow with Online Marketing. by Sylvia Montgomery. Opinions from Experts.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

Hubspot

MAY 14, 2019

Fortunately, there are plenty of impressive online marketing tools you can use to help create a more effective solution. If you work for a small business, it's particularly imperative you find tools to help you manage the wide scope of your marketing demands. Online Marketing Tools for Small Businesses.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

Valasys

MAY 25, 2023

The Ultimate Guide to Creating an Online Marketing Campaign That Drives Conversions: 10 Expert Tips for Success In today’s digital age, creating an online marketing campaign that drives conversions is essential for businesses striving to thrive in the highly competitive online landscape.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

Salesforce Marketing Cloud

JANUARY 24, 2022

Read our free SMB Guide to Sales and Marketing Alignment. Use Google Analytics to optimize your website. Website optimization is a priority for every marketer and a key marketing tool for any SMB, but especially for those that sell, advertise, and target online. Create a steady stream of sales leads.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Ranking 98

Huptech Web

JULY 28, 2023

Welcome to the Artificial Intelligence (AI) world in Lead Generation, where innovative technology comes into contact with marketing intelligence. In this blog, you will learn how AI-powered tools and strategies may boost lead nurturing, improve conversion rates, and maximize customer engagement.

Marketing AI 52

Marketing AI Lead Generation Lead Ranking Lead Scoring 52

KoMarketing Associates

MARCH 24, 2016

I’m telling you this because of what happened leading up to 34. For the month leading up to my birthday, I was convinced I was turning 33. One client re-launched their site without analytics, another had a GA profile deleted by an ex employee, and another was looking for a content audit on a site with no analytics.

Analytics 120

Analytics Ideal Customer Profiles Marketing Analytics Tools Lead Scoring 120

Hubspot

JANUARY 5, 2021

Then, the call-to-action (CTA) in the caption rounds out the video by turning viewers into potential leads. Brands that make education a priority in their marketing strategy can improve lead generation and build stronger brand loyalty. There are hundreds of ways to incorporate short-form videos into your marketing strategy.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Writing on the Web

APRIL 27, 2016

How do you use your blog analytics ? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. Leads/Rates/Bounces. This is the fifth element in the CAST system for effective blog content : C ontent (compelling). A ssets (free).

Business Blogging 100

Business Blogging Analytics Lead Scoring Lead Ranking 100

Digilant

APRIL 13, 2021

Effective digital marketing analytics companies define leading campaigns. Research shows that today, digital advertising and marketing analytics companies are the most sought-after specializations in the industry. Quality One: A Strong Online Presence. Let’s get started.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Analytics Demand 52

KoMarketing Associates

MARCH 12, 2019

Pop quiz: Which is better for B2B lead generation? Especially if you’re ready to graduate from just getting more leads to getting the high-quality leads that actually turn into revenue. Especially if you’re ready to graduate from just getting more leads to getting the high-quality leads that actually turn into revenue.

PPC 205

PPC Sales Qualified Leads Lead Ranking Lead Scoring 205

KoMarketing Associates

JULY 22, 2016

The imperative is clear: Marketers need to regain control of their data by increasing confidence in the accuracy and including meaningful data sets that lead to decision-making conclusions. The first place to start is with your web analytics platform. Google Analytics offers data connections to other key Google products.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

Televerde

FEBRUARY 27, 2023

Identifying and converting leads can be challenging without proper alignment between the marketing and sales teams. Investing in sales lead generation services is key to success, as it can help streamline the process and ensure that you pursue the right leads. What are Sales Lead Generation Services?

Lead Generation 52

Lead Generation Marketing Budget Sales Leads Work Management 52

Crimson Marketing

SEPTEMBER 26, 2014

Recent research on the efficacy of web and marketing analytics tools like Google Analytics for professional services marketers makes the lesson clear. As a consequence, they’re barely able to leverage marketing technologies, if at all. And here you can see an interesting wrinkle in the story about web analytics.

Analytics 100

Analytics Paid Search Agency Work Management Marketing Management 100

The Forward Observer

DECEMBER 15, 2023

So why is marketing it so hard? Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. An online marketer since 2000, she began her track record as a marketing executive and product growth advisor in 2010, working with high-growth recurring-revenue startups.

Marketing Funnels 169

Marketing Funnels Top of Funnel Startups Buyer Personas 169

The Effective Marketer

DECEMBER 14, 2011

With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why. Especially useful for small companies and those who are just starting out with their marketing programs and need some help identifying key metrics, the eBook is packed with good advice. Email Marketing.

Inbound Marketing 100

Inbound Marketing Analytics Paid Search Agency Landing Pages 100

Webbiquity

SEPTEMBER 1, 2016

East Asian markets lead the world in number of new Internet users, with South Asia coming in second. More traffic, engagement and conversions await companies and marketers willing to learn the cultural nuances of global markets. The global social media penetration rate is nearly one-third, or more than 2.2

Online Marketing 113

Online Marketing Conversion Rate Advertising Agencies Paid Search Agency 113

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Hinge Marketing

NOVEMBER 18, 2014

Because of this, it seems like marketing expenses are the first to be cut when budgets are being evaluated. In contrast, online marketing offers opportunities for measurement above and beyond traditional measurement. So with all these tools at hand, how do you most effectively track the ROI of online marketing ?

Online Marketing 48

Online Marketing ROI B2B Marketing Marketing Analytics Tools 48

Customer Experience Matrix

FEBRUARY 4, 2010

Summary: a survey sponsored by Coremetrics shows that online marketers are eager to merge data from multiple sources. This is the long-term solution to closing the gap between database and digital marketers. The article referred to a survey of online marketers sponsored by Web analytics vendor Coremetrics.

Online Marketing 120

Online Marketing Customer Surveys Advertising Channels Lead Ranking 120

Hinge Marketing

NOVEMBER 27, 2015

Google Analytics is one of the most popular free tools used to reach your website. Understanding Google Analytics: 5 Basic Questions Answered from Hingemarketing. Learn about the most effective online marketing strategies to generate leads in our Online Marketing for Professional Services book.

Marketing Analytics Tools 48

Marketing Analytics Tools Analytics Google Sales Qualified Leads 48

Moz

AUGUST 25, 2019

Posted by RuthBurrReedy Ruth Burr Reedy is an SEO and online marketing consultant and speaker and the Vice President of Strategy at UpBuild, a technical marketing agency specializing in SEO, web analytics, and conversion rate optimization. This is the first post in a recurring monthly series and we're excited!

Lead Ranking 51

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Analytics Tools 51

Hinge Marketing

DECEMBER 18, 2015

Online marketing is a vast term that can include a variety of media tactics to achieve branding and awareness goals, as well as more direct response and conversion-based goals. No matter your goal, there are some standard aspects you should make sure you understand so that you can reap the benefits of your online marketing efforts.

Online Marketing 48

Online Marketing Advertising Agencies Planning Work Management 48

KoMarketing Associates

SEPTEMBER 13, 2018

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? That way you are collecting leads and email subscribers with their permission, and they are in turn getting a high-quality piece of content.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Ranking 152

Webbiquity

JULY 30, 2020

A solid website will also be key to managing other aspects of your online marketing strategy. You’ll want an easy-to-navigate website—with a look and feel that reflects your event theme —to deploy content and landing pages for campaigns on email, search, influencer marketing, and social media.

Planning 332

Planning Event Marketing Marketing Plans Blast Campaigns 332

KoMarketing Associates

OCTOBER 12, 2022

Are you ready for the move to Google Analytics 4? GA4 and Google Analytics are two separate tools, so you’ll have to complete this step even if your Google Ads is already connected to Universal Analytics (aka UA, the old Google Analytics tool.) . In Import, choose Google Analytics 4 properties , then Continue. .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

Biznology

APRIL 8, 2013

To gauge how your website is performing (and whether your online marketing activities are effective), it’s essential to use analytics. Google Analytics is the the most popular analytics tool because it’s free tool and it’s relatively easy to set up and use to show you just about any data you need to know.

Analytics 80

Analytics SEO Long Tail Marketing Marketing Analytics Tools 80

Go Beyond SEO

MARCH 20, 2024

Welcome to the world of online marketing for plastic surgery clinics! In today’s digital age, having a strong online presence is crucial for attracting new patients and staying ahead of the competition. This precision targeting helps to attract qualified leads who are more likely to convert into actual patients.

Advertising Agencies 78

Advertising Agencies PPC Paid Search Agency Ad Agencies 78

KoMarketing Associates

DECEMBER 8, 2021

Organic search traffic can be tracked in search engine analytics platforms, such as Google Analytics, Bing, or Yahoo. Like organic traffic, this data can be viewed in most search engine analytics dashboards. In Google Analytics, you’ll find the data under “Users” on the Analytics home dashboard.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244