mail 
Navigate the Channel
JULY 18, 2023
The report revealed several interesting findings: Subscription Preferences 61% of respondents subscribe to e-mails from 10 or fewer brands. The number of people who find 50% of their e-mails relevant or interesting has increased from 9% to 30%. 49% responded that supermarkets have successful e-mail campaigns.
Litmus
JUNE 8, 2021
Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. According to Apple , “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. How will it work? Source: Ryan Jones.
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Litmus
JULY 2, 2021
Apple’s Mail Privacy Protection announcement falls into that third category. Determine how many subscribers use Apple Mail. If you have access to Litmus Email Analytics , you can create a new tracking code—or leverage past tracking codes—to see what percentage of your subscribers use Apple Mail to open emails.
Litmus
JUNE 29, 2021
Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. It’ll affect everything from email analytics and deliverability to email strategy and design in a significant way. That is to segment out Apple Mail users.
Engagio
SEPTEMBER 29, 2023
That’s why lead nurturing remains such a key element of a good B2B go-to-market. Lead nurturing is the process of building a relationship with prospects that are not yet sales-ready, by conducting an informative dialog, regardless of the lead’s budget, authority, or timing. So, which approach is more effective?
Only B2B
APRIL 10, 2024
These are leads that have been validated and are ready to be handed over to the sales team. Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. But ignoring MQL altogether is a costly mistake.
Litmus
OCTOBER 8, 2021
And September has quite a few curious observations because of a not-so-little thing called Mail Privacy Protection (MPP) that Apple rolled out to its Mail app on iOS 15 and iPadOS 15 on September 20th. The top 3 email clients are still Apple iPhone (iOS Mail), Gmail, and Apple Mail (macOS Mail) both before and after MPP.
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