Vision Edge Marketing

OCTOBER 3, 2023

Unearthing the hidden treasures of customer acquisition and customer retention leads to growth and prosperity. The quest to discover new customers and retain the loyalty of existing ones is not without challenges. And while 74% of firms say they want to be “data-driven,” only 29% say they are good at connecting analytics to action.

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Marketing Insider Group

MARCH 25, 2024

Utilizing segmentation, personalization, and analytics in a marketing database improves engagement, loyalty, and conversions, optimizing marketing strategies. This statistic highlights just how crucial trust is in maintaining customer loyalty. Incorrect info can lead to missteps in your marketing and annoy potential customers.

Peer-to-peer 264

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 264

ERDM

MAY 15, 2018

Article by Ernan Roman Featured on CustomerThink.com Andrew George is the Lead for Loyalty and Retention at the Canadian Red Cross. His points about the need for improved customer journey analytics is critical for all marketers. Customer/donor journey analytics is a hot topic in marketing right now and rightly so.

Loyalty 67

Loyalty Analytics Lead Ranking Lead Scoring 67

SalesGrape

SEPTEMBER 17, 2023

One powerful tool that can help uncover these hidden challenges is lead generation. By capturing valuable information about potential customers, lead generation provides insights into their pain points and enables businesses to address them effectively.

Lead Generation 81

Lead Generation Ideal Customer Profiles Generation Customer Satisfaction 81

Salesforce Marketing Cloud

NOVEMBER 20, 2023

These are real-world applications of today’s customer service analytics. Customer service analytics makes sense of the data from all your customer interactions and turns them into insights you can use to improve your customer service operations. Watch the demo What is customer service analytics? But how do you get started?

Work Management 59

Work Management Analytics Service Customer Satisfaction 59

Vision Edge Marketing

MARCH 12, 2024

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. Bias can skew results and lead to misguided decisions. Not all measures and metrics are created equal.

Training 242

Training Work Management Paid Search Agency Analytics 242

SmartBug Media

SEPTEMBER 29, 2023

One of the most powerful ways to gain that edge is to use predictive analytics, which uses past activity and results to help make an educated guess on what could happen in the future. E-commerce companies can use predictive analytics to better predict market demands, forecast customer behavior, enable dynamic pricing, and even detect fraud.

Analytics 59

Analytics Marketing AI Practices Allocation 59

RebelMouse

DECEMBER 14, 2022

Chartbeat’s real-time content analytics, historical dashboards, and optimization tools help the world’s leading media organizations understand, measure, and build business value from their content. Recirculation by Loyalty. This article was originally posted on the Chartbeat blog. Here’s what that analysis tells us.

Loyalty 52

Loyalty Top of Funnel Click Rate Traffic 52

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? What are the benefits of AI analytics?

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Thinkers360

FEBRUARY 9, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Predictive Analytics for 2024. Congratulations to all our Predictive Analytics influencers who participated! Join Enterprise Lite to work with all of these Predictive Analytics influencers! 16 Nick Brestoff, M.S., Score: 30.79

B2B Thought Leadership 52

B2B Thought Leadership Analytics Lead Scoring Lead Ranking 52

Salesforce Marketing Cloud

JANUARY 4, 2024

Often, leads aren’t ready to buy, and when they are, it’s a challenge to keep them engaged. A marketer’s job is to find and understand high quality leads, then help convert them to sales. A marketer’s job is to find and understand high quality leads, then help convert them to sales.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Martech

MARCH 19, 2024

“I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” The technology can be used to generate more leads, increase revenue and drive repeat business or loyalty. And these insights can bring in more leads.

Marketing AI 104

Marketing AI Conference Generation Loyalty 104

SmartBug Media

SEPTEMBER 29, 2023

One of the most powerful ways to gain that edge is to use predictive analytics, which uses past activity and results to help make an educated guess on what could happen in the future. E-commerce companies can use predictive analytics to better predict market demands, forecast customer behavior, enable dynamic pricing, and even detect fraud.

Analytics 52

Analytics Marketing AI Practices Allocation 52

The Customer

SEPTEMBER 16, 2020

Look through Jenn McMillen’s dossier and you wonder if she didn’t actually invent modern loyalty marketing: Blockbuster Rewards (remember VHS tapes?), Now she and her team at Incendio advise brands and consultancies on the mechanics of building loyalty and how to see what’s coming over the next hill.

Loyalty 52

Loyalty Ad Building Ethics Fulfillment 52

Only B2B

MARCH 10, 2022

“Generating B2B leads is simple and easy.” You know how difficult it is to boost sales with B2B lead generation tactics. You’re inundated with plenty of disinformation, including: conflicting data about the best ways to create leads. More sales = more leads. More leads are required to drive growth.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Valasys

FEBRUARY 28, 2020

Ever wondered how to build customer loyalty with content marketing? But again the question arises: How building customer loyalty is possible with content marketing? The process of nurturing the leads & generating the expected sales revenue in such a situation becomes a challenge, forget alone delighting the customers post-purchase.

Loyalty 72

Loyalty Top of Funnel Ad Building Content Marketing 72

Martech Advisor

NOVEMBER 11, 2019

Customer experience is a critical asset in maintaining customer loyalty for brands, and AI technology combined with data analytics may be the key to keeping consumers engaged in a crowded market, writes, Cris Kuehl, VP of Analytics and Client Insights, Sitel Group. Set a Higher Standard for the Employee Experience.

Analytics 89

Analytics Loyalty Training Paid Search Agency 89

Tomorrow People

MAY 30, 2022

After all, you can’t build brand loyalty if you don’t have customers. But with our efforts so consumed with converting new leads, it can be easy to lose sight of the fact that marketing to existing customers calls for a separate strategy. Use the true loyalty matrix to understand your customer base. Evolve your offering.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Valasys

NOVEMBER 13, 2023

Introduction The importance of having an effective CRM system in today’s digital age cannot be overstated, as it can make all the difference in how you manage your sales leads and ultimately close deals. What features do you think are essential in a CRM system for sales leads? But don’t just take my word for it.

Sales Leads 52

Sales Leads CRM Enterprise Management Work Management 52

Televerde

MAY 31, 2022

In today’s market, one way to drive business is through social media lead generation. Keep reading to learn about social media lead generation and discover ways to use this tool to drive traffic to your site and generate revenue for your company. What Exactly Is Social Media Lead Generation? Key Takeaways. Image Source.

Lead Generation 115

Lead Generation Paid Content Social Media Sales Qualified Leads 115

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Hubspot

MARCH 18, 2020

Well, it requires social media analytics and reporting. What is social media analytics? Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. Determine what type of social content leads to the most conversions, engagements, etc.

Social Media 100

Social Media Analytics Media Work Management 100

SalesIntel

DECEMBER 26, 2023

Lead management stands at the intersection of two crucial innovations: Artificial Intelligence (AI) and Data Enrichment. The convergence of AI’s cognitive capabilities and the depth of enriched data starts a new chapter in lead management, promising unprecedented precision, personalization, and efficiency.

Marketing AI 52

Marketing AI Lead Management Lead Ranking Lead Scoring 52

ClickZ

OCTOBER 23, 2020

AI supports businesses to create marketing analytics techniques to target the right potential customers. Various leading consultants like Deloitte, McKinsey, PwC, Accenture, Bain and Company, EY, and Boston Consulting Group are working towards identifying the role of artificial intelligence and automation in marketing.

Marketing AI 145

Marketing AI Consulting Lead Ranking Automation 145

DealSignal

APRIL 17, 2024

Efficient sales funnel creation: By analyzing lead data, AI tools identify the most effective sales funnel , facilitating smoother transitions from consideration to conversion. This not only enhances engagement but also fosters a deeper connection with customers, driving satisfaction and loyalty.

Conversion Rate 52

Conversion Rate Budget Programs Conversion Tools 52

Only B2B

JULY 28, 2023

Account-Based Marketing (ABM) has emerged as a powerful strategy to target and engage high-value accounts, resulting in Marketing Qualified Leads (MQLs). Must Read: Skyrocket your ROI: Discover the Most Effective Types of Account Based Marketing Creating Personalized ABM Lead Generation Campaigns Personalization is the heart of ABM for MQLs.

Marketing Qualified Leads 62

Marketing Qualified Leads Account Based Marketing Lead Ranking Sales Qualified Leads 62

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Content Standard

DECEMBER 18, 2017

” For all the work you’ve done towards building customer loyalty, there suddenly seems to be a chasm between the likes and shares on one hand, and the behavior that ends with a conversion for your brand on the other. But perhaps marketers think about loyalty in too superficial a way. Defining Loyalty.

Loyalty 100

Loyalty Lead Ranking Lead Scoring Brand Identity 100

Martech

FEBRUARY 19, 2024

By matching talent to in-demand marketing skills, CMOs can build future-proof teams adept at capitalizing on the latest technologies, resonating with diverse customer bases through authentic messaging, leveraging analytics for optimization and designing sticky user experiences that drive loyalty.

First-Mover Advantage 119

First-Mover Advantage Terms and Conditions Work Management Loyalty 119

Martech

FEBRUARY 21, 2024

This can involve offering loyalty programs, providing exceptional customer service and offering relevant product recommendations. Loyalty program data (redemptions, participation rates, etc.) This can lead to increased customer engagement and loyalty. This can lead to increased engagement and loyalty.

Marketing AI 96

Marketing AI Optimization Allocation Customer Satisfaction 96

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool? Why is this important?

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Thinkers360

MARCH 8, 2024

Westover, PhD Future of Work, Culture, HR Peter Winick Thought Leadership Leverage Contact Peter Winick Marketing, Social, Entrepreneurship Ira Wolfe Poised for the Future Company Contact Ira Wolfe Future of Work, HR, Leadership Bill Wong, MBA Info-Tech Research Group Contact Bill Wong, MBA Generative AI, Analytics Helen Yu Tigon Advisory Corp.

B2B Thought Leadership 127

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 127

PureB2B

JANUARY 3, 2022

But among all sales roles, the one most essential to a company’s profitability is the lead generator. Sometimes companies keep lead generation teams in-house; sometimes they outsource lead gen efforts to a third-party company. How’s My Lead Gen Looking? Unsure whether your lead gen methods need a tune-up?

Lead Gen 117

Lead Gen Sales Qualified Leads Lead Ranking Marketing Qualified Leads 117

Martech

JANUARY 18, 2024

It reshapes the organization’s approach to customer engagement, leading to a deeper understanding of customer behaviors and preferences. This strategic shift enables more targeted, effective marketing strategies that drive sustained growth and customer loyalty. Providing visibility through analytics.

CMS Development 107

CMS Development Allocation Budget Programs Business 107

ClickZ

DECEMBER 3, 2019

30-second summary: Predictive modeling of customer behavior helps educate campaigns to drive loyalty or generate leads. Lead qualification modeling helps the sales team focus on the most probable customers to buy/close the deals. So how can you unlock the benefits of predictive analytics for your business?

Lead Ranking 66

Lead Ranking Analytics Lead Scoring Peer-to-peer 66