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See How Predictive Analytics Can Give Your Insurance Agency an Edge

Salesforce Marketing Cloud

Predictive analytics — everyone in the insurance world is talking about it. But what is it, and how can predictive analytics help you grow your brokerage client list? Here’s a quick definition: predictive analytics takes scattered pieces of data from across your systems, organizing them to assess what has happened in the past.

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How to find your best B2B prospects

Biznology

Lead generation is a major preoccupation of the typical B2B marketing department. Indeed, most B2B marketers report that leads—with an emphasis on quality leads—are their primary goal. Use analytics to build a profile of your best customers, and use that model to find lookalikes. Partner with a reliable data broker.

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How to Sell Your E-Commerce Business for 3-10x the Profit

SmartBug Media

Rather than going after new leads, recognize the value that your existing customer base can create. Repeat customers are some of the most valuable as well; they generate new leads for you when they bring their friends and talk about your product. Consider your existing email list. Gather Analytics.

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

Channel sales types Benefits of a channel sales model Drawbacks of a channel sales model — and how to counteract them How to develop and execute a channel sales strategy Empower your partners and grow From personalized portals to AI-powered lead routing, see how Partner Relationship Management can help you. Independent brokers or agents.

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Time to abandon spray-and-pray lead generation

Biznology

A couple of years ago, a client told me he was having some lead quality problems. The company had contracted with a major IT publisher for a webcast that guaranteed 150 leads. But the leads weren’t panning out; the quality was terrible and salespeople were pointing the finger at marketing. Ninety-nine percent. Quality time.

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From Leads to Loyalty: 6 Surprising Benefits of Teamlancing

ClearVoice

You may be the content marketing lead, while another person handles social media. Someone else will dive into the analytics and SEO, and yet another will guide the graphic elements. Teamlancing fills up your lead funnel. Teamlancing fills up your lead funnel. Teamlancing exposes you to new skills.

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Why we care about performance marketing

Martech

Tech platforms help broker these relationships by setting and measuring specific goals and compensation that help deliver results from the third-party publisher, creator or influencer back to the brand. Leads – The advertiser pays a fixed amount for each lead generated. companies alone.