Paul Gillin

FEBRUARY 22, 2011

The market is too fragmented and no vendor pulls together all the necessary features, which include platforms, monitoring tools, social analytics and CRM. Unfortunately, many companies simply use CRM as a fancy lead management tool. More importantly, Marketing Director Houston Neal argues that social CRM actually doesn’t exist.

CRM 50

CRM Marketing Management Organization Salesforce.com 50

Paul Gillin

JANUARY 25, 2012

If you lead with your wall, you’re missing an opportunity. Fitness has a variety of other offers on its Facebook presence, but it leads with the simplest one. Facebook’s built-in analytics give you a pretty good idea of what’s sparking conversation on your page. Tip #2: Make your offer shareable. Tip #5: Measure.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

JANUARY 16, 2012

It’s like Moneyball: analytics + baseball = new game.” We need deep analytics around everything in the organization. Noting that 30% of customers abandon Web pages within five seconds, he highlights the close-to-real-time analytics built on top of a scalable social network. “This is rethinking.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. ROI analysis enforces rigor that leads to better decisions. It’s easy to cast aside analytical tasks when everyone is focused on generating revenue.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

OCTOBER 31, 2011

You need to parse what “direct” means: to guide, to lead, to direct? Our analytics told us we had about a 74% chance of winning. You have to look at all the evidence supporting that answer and analyze it so that that probability gets better and better. What is “Green Mansions?” We went into the final game with Ken Jennings.

Ad Building 50

Ad Building Buzz Domain FAQ 50