LeadSloth

FEBRUARY 17, 2010

Let’s look at the 5 Ways in which Social Media is changing Lead Management and Marketing Automation. Lead Generation. Use your Marketing Automation and CRM systems to see if this traffic converts to qualified leads and sales opportunities. Lead Nurturing. Lead Intelligence. Customer Support.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

JULY 12, 2010

Both groups will use HubSpot to generate more inbound leads, but they have vastly different requirements. With the improved Lead Manager, you could even use HubSpot as your CRM system. And finally, reporting and analytics show the business results of your activities. Marketing departments at mid-size companies.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

OCTOBER 4, 2009

Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation. Lead Management. The first is obviously focused on getting more leads into your database, while the second topic focuses on nurturing those leads. Lead Management. Content creation.

Manticore 100

Manticore B2B Marketing Marketing Management Marketing Automation Services 100

LeadSloth

NOVEMBER 16, 2009

Marketing Automation also has some features for sales people, but those tend to be focused on lead prioritization, email, and prospect activity notifications. Web Analytics. Profile-based Lead Scoring. Behavioral Lead Scoring. One Type of Contact (vs Lead & Contact). Strong Features of Marketing Automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation CRM Salesforce.com 100

LeadSloth

MARCH 22, 2009

In the early days it was used to sift through hundreds of new B2B leads per day to identify the valuable leads. My first reaction was: no way, you should not want to do without any type of marketing automation system (for simplicity sake, I use this term as synonymous to demand generation and lead management ).

Marketing Automation Services 100

Marketing Automation Services LEADSExplorer netFactor Leadlander 100

LeadSloth

JULY 14, 2009

Inbound Marketing adds more leads to your database, and Marketing Automation manages those leads. Example: search for ‘Good Data’ and Google shows a summary written by Good Data’s marketing team: “Good Data brings easy, flexible, affordable analytics within reach of every company&#. (3) 3) Get links.

Optimization 100

Optimization SEO Marketing Automation Services Keywords 100

LeadSloth

JANUARY 12, 2010

The need for new analytical skills. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever. Creation of buyer-centric content.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSloth

MARCH 24, 2010

Should the bookings be attributed to the first campaign that generated the first lead into a deal or maybe the last campaign that touched it or maybe it should be equally distributed across all campaigns that touched a deal? Determining an accurate method of revenue attribution is typically very difficult.

ROI 100

ROI Campaigns Marketing Management SEM 100

LeadSloth

JUNE 30, 2009

In my opinion any B2B company needs both Inbound Marketing and Marketing Automation: the first to get in touch with new prospects, the second to move those leads through the funnel from suspects to sales-ready leads. I wrote more about this and about Lead Management on the Genius.com blog. nurturing via email and other channels.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100