KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

KoMarketing Associates

MARCH 24, 2016

I’m telling you this because of what happened leading up to 34. For the month leading up to my birthday, I was convinced I was turning 33. One client re-launched their site without analytics, another had a GA profile deleted by an ex employee, and another was looking for a content audit on a site with no analytics.

Analytics 120

Analytics Ideal Customer Profiles Marketing Analytics Tools Lead Scoring 120

KoMarketing Associates

JANUARY 16, 2017

marketers said that they believe predictive analytics will be the primary technology resource they use to engage customers this year. Just 11 percent of international marketers agreed that predictive analytics would be their primary technology resource in 2017. B2B Marketing and Predictive Analytics Benefits.

Analytics 120

Analytics Sales Qualified Leads Marketo Forrester 120

KoMarketing Associates

JULY 22, 2016

The imperative is clear: Marketers need to regain control of their data by increasing confidence in the accuracy and including meaningful data sets that lead to decision-making conclusions. The first place to start is with your web analytics platform. Google Analytics offers data connections to other key Google products.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

KoMarketing Associates

JULY 22, 2016

The imperative is clear: Marketers need to regain control of their data by increasing confidence in the accuracy and including meaningful data sets that lead to decision-making conclusions. The first place to start is with your web analytics platform. Google Analytics offers data connections to other key Google products.

Marketing Analytics Tools 0

Marketing Analytics Tools Analytics Google Paid Search Agency 0

KoMarketing Associates

JANUARY 15, 2020

Data is critical to delivering a personalized customer experience, but new research suggests that not all marketers are ahead of the curve in terms of harnessing the power of analytics. This is compared to just 38% of aspirationals – individuals who are still in the process of harnessing and leveraging data and analytics.

Studies 157

Studies Class Statistics Analytics 157

KoMarketing Associates

MARCH 12, 2019

Pop quiz: Which is better for B2B lead generation? Especially if you’re ready to graduate from just getting more leads to getting the high-quality leads that actually turn into revenue. Especially if you’re ready to graduate from just getting more leads to getting the high-quality leads that actually turn into revenue.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

KoMarketing Associates

OCTOBER 26, 2021

Data capabilities appeared to lead in terms of the reasons behind switches in marketing tools. Leveraging Marketing Data and Analytics. This suggests there is still room for improvement among marketers in terms of data and analytics. This was followed by improved customer/digital experience (42%).

Marketing Report 242

Marketing Report Marketing Automation Services Tools Statistics 242

KoMarketing Associates

AUGUST 24, 2021

This is followed by connecting their insights to action (80%), and improving the use of data and analytics (80%). About 78% claimed that they are focused on improving lead opportunities and lead quality over the next 12 months. In addition, 38% are boosting their defined CX budget.

Demand 276

Demand Demand Generation Forrester Budget Programs 276

KoMarketing Associates

SEPTEMBER 13, 2018

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? That way you are collecting leads and email subscribers with their permission, and they are in turn getting a high-quality piece of content.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

KoMarketing Associates

JUNE 11, 2012

When working to create content that readers will enjoy, you will need to dig into Google Analytics and learn about what interests your audience. By extension, digging into your Analytics data you will help you discover which of your blog posts struck a chord with your readers.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Keywords 120

KoMarketing Associates

FEBRUARY 17, 2022

Although email has helped many marketers drive leads in recent years, new research indicates that marketing automation may become a more important tool for building a robust pipeline. The Difficulties of Leveraging Marketing Data.

Demand Generation 258

Demand Generation Marketing Automation Services Marketing Automation Demand 258

KoMarketing Associates

NOVEMBER 13, 2013

According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. Converting leads into customers came in 2nd. Generating Enough High Quality B2B Leads. Each landing page had a form for leads to fill out as well as a call tracking phone number at the top of the page.

B2B 120

B2B Landing Pages Leads Lead 120

KoMarketing Associates

OCTOBER 12, 2022

Are you ready for the move to Google Analytics 4? GA4 and Google Analytics are two separate tools, so you’ll have to complete this step even if your Google Ads is already connected to Universal Analytics (aka UA, the old Google Analytics tool.) . In Import, choose Google Analytics 4 properties , then Continue. .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

KoMarketing Associates

DECEMBER 8, 2021

Organic search traffic can be tracked in search engine analytics platforms, such as Google Analytics, Bing, or Yahoo. Like organic traffic, this data can be viewed in most search engine analytics dashboards. In Google Analytics, you’ll find the data under “Users” on the Analytics home dashboard.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

MAY 25, 2022

Forbes Insights recently partnered with Glassbox to publish “The Leading Edge of Digital Customer Experience” report, and statistics indicated that 84% of executives now agree that excellence in digital CX is critical to their organization’s survival. Personalized Marketing Content and the Customer Experience.

Marketing Report 245

Marketing Report Marketing & Strategy Marketing Strategy Advertising Agencies 245

KoMarketing Associates

AUGUST 19, 2020

Link the account to Google Ads and Analytics. With Optimize, users can alter different elements on a landing page, test them, and find the combination that leads to the best results. Linking Optimize with Analytics. Another big benefit of using Google Optimize is its ability to easily connect with Google Analytics.

Advertisements 207

Advertisements Advertising Optimization Google 207

KoMarketing Associates

MARCH 8, 2022

DemandGen conducted its “2022 Demand Generation Benchmark Survey,” and data indicated that most marketers (49%) are still using email to drive leads into their pipeline. However, the majority (39%) claim that they intend to use marketing automation at some point this year to accelerate their demand generation strategies.

Marketing Automation 270

Marketing Automation Automation Intent Signal Demand Generation 270

KoMarketing Associates

SEPTEMBER 21, 2021

Nearly 65% of marketers noted the importance of accessing video-viewing data to qualify leads, engage prospects, and influence deals. In 2020, approximately 73% of organizations claimed that they’re using some form of video analytics.

Video Marketing 223

Video Marketing Content Statistics Sales Qualified Leads 223

KoMarketing Associates

FEBRUARY 13, 2020

On the other hand, the inability to use valuable and accurate data will lead to wasted marketing spend and lost customers. However, many marketers still struggle to harness the power of analytics. We know that data is absolutely essential for delivering personalized customer experiences. Now, that’s engaging your audience!

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

JUNE 16, 2021

About 65% of marketers highlighted the importance of accessing video-viewing data to qualify leads, engage prospects and influence deals, according to the authors of the report. Last year, 73% of companies said they’re using some form of video analytics. The Continued Growth in Video Marketing.

Video Marketing 156

Video Marketing Effectiveness Sales Qualified Leads Advertising Benchmark 156

KoMarketing Associates

DECEMBER 20, 2017

Recently, Winterberry Group conducted its “The State of Data 2017” report to gauge how marketers are allocating their budget toward data and analytics. billion will go toward analytics, modeling and segmentation. By the end of 2017, U.S. firms will have invested more than $20.1 Another $4.2 B2B Marketers and Data Management.

Marketing Management 173

Marketing Management Data Hygiene Spending Marketing Report 173

KoMarketing Associates

FEBRUARY 21, 2017

B2B marketers are utilizing data and analytics, but new research indicates that many are still struggling to maintain the accuracy and quality of information. The “B2B Lead Generation Survey” conducted by Chief Marketer discovered that the primary data challenge for B2B marketers is quality and standardization (72 percent).

B2B Marketing 138

B2B Marketing Data Hygiene B2B Analytics 138

KoMarketing Associates

FEBRUARY 2, 2017

In addition, the same percentage of respondents also claim that organic search is their leading channel for revenue growth, which is a 28 percent increase from last year. In terms of lead generation, email (73 percent) and organic search (70 percent) also topped B2B marketers’ lists. How B2B Marketers Use Analytics for ROI Measurement.

Allocation 120

Allocation B2B Marketing Email Marketing Multi-Channel 120

KoMarketing Associates

NOVEMBER 28, 2017

With Optimize, users are able to alter different elements on a landing page, test them, and find the combination that leads to the best results in AdWords. Linking Optimize with Analytics. Another big benefit of using Google Optimize is its ability to easily connect with Google Analytics. Find What Elements Work Best.

Adwords 208

Adwords Optimization Google Landing Pages 208

KoMarketing Associates

DECEMBER 14, 2017

The “2018 Digital Marketing Plan Survey” from Ascend2 discovered that in the new year, the most important objectives to accomplish through a digital marketing plan will be to increase lead generation and drive sales revenue. Data, Analytics and Marketing Challenges.

Marketing Budget Creation 160

Marketing Budget Creation Customer Surveys Planning User-Generated Content 160

KoMarketing Associates

JULY 15, 2020

Approximately 92% are aligning teams on most important goals and metrics, and 91% are understanding key signals that lead to business outcomes. “As

Marketing Report 156

Marketing Report Marketing & Strategy Marketing Strategy Paid Search Agency 156

KoMarketing Associates

DECEMBER 2, 2020

Get more detailed analytics. Company Pages recently got a boost in analytics capabilities. See nice charts about different attributes of your audience from within the “Analytics” tab of your LinkedIn Page. Watch for more lead generation and lead nurturing features to be added to complement Company Pages in the future.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

KoMarketing Associates

MAY 6, 2020

If the event is an open-format focused on awareness and engagement rather than registrations, live streaming the event across social media platforms such as Twitter, Facebook, and LinkedIn is a great way to promote real-time, genuine interaction and conversation with potential leads. . — KoMarketing (@KoMarketing) April 30, 2020.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

JUNE 2, 2016

How can B2B marketers demonstrate that social media helps satisfy broader business objectives for lead generation and lead nurturing? The answer lies in a combination of performance benchmarks that connect the dots between discovery, acquisition, and quality lead generation. Lead Nurturing (Direct and Contributed).

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

JUNE 29, 2016

And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Google Analytics. From the group introduction: Google Analytics is widely used in the web analytics industry and is becoming more and more extensive.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

KoMarketing Associates

JUNE 19, 2017

The “Thought Leadership in Action: Strategic Content to Help CXOs Learn and Lead” report from Forbes Insights and Deloitte recently surveyed almost 300 CXOs to find out more about where they gain business insights. B2B marketers have been working to maintain the accuracy of data and analytics as they collect more information than ever before.

Customer Surveys 122

Customer Surveys Lead Scoring Lead Ranking Data Hygiene 122

KoMarketing Associates

APRIL 7, 2021

It’s often referred to as if it was the same as lead generation. Demand generation includes lead capture, lead nurturing and pipeline acceleration.”. If we botch the customer experience in demand gen, all the other good things that are supposed to happen after it (lead nurturing, sales, etc) may not happen.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

JULY 2, 2020

Don’t spend weeks creating a piece of content for B2B lead generation when people really only want something simple and actionable. Only promote your top 10% to 20% best content – the type of content that’s driving plenty of high-quality leads. The checklist. More is not always better. Have a little fun.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

MAY 7, 2015

Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics. If you’re invested in SEO and content marketing at even the slightest level, there are opportunities to establish lead performance. Free Evaluation.

Marketing Analytics Tools 120

Marketing Analytics Tools Conversion Marketing Websites B2B 120

KoMarketing Associates

OCTOBER 23, 2017

When it comes to lead generation, B2B marketers are still connecting a significant amount of progress back to email marketing, according to recent research. The “2018 B2B Lead Gen Outlook” report from Chief Marketer recently looked at how activities, such as content and email marketing, are helping marketers generate leads.

Email Marketing 120

Email Marketing B2B Marketing Content Marketing B2B 120

KoMarketing Associates

AUGUST 12, 2014

Thanks to analytics, we know the various mediums they use, what they search for, how they interact on our site, and so much moreincluding the actions they take before they actually buy. Conversion tracking can be tricky, in particular for B2B businesses, where leads can come in the form of several types of actions.

Marketing Attribution 120

Marketing Attribution Conversion Multi-Channel Lead Ranking 120