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Demandbase: A New Twist In The Lead Management Automation Market

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would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. (I’m sure I forgot a few. Among other stuff. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing. You don’t wait for a cold call to talk to an annoying sales person. Rather, it is the underlying behavioral analytics to easily target the "highest Value" Visitors based on what they did.