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JULY 31, 2009 [Analytics, Leadlander] Demandbase: A New Twist In The Lead Management Automation Market
would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. (I’m sure I forgot a few. Among other stuff. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing. You don’t wait for a cold call to talk to an annoying sales person. Rather, it is the underlying behavioral analytics to easily target the "highest Value" Visitors based on what they did.
JULY 31, 2009 | DELICIOUS B2BMARKETING
[Analytics, Leadlander] Demandbase: A New Twist In The Lead Management Automation Market