Marketing Interactions

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Why B2B Marketers are Critical to Revenue Operations

Marketing Interactions

Given the above, combined with intent data, analytics, lead/account scoring and feedback loops from sales and customer success, they’re best suited to make strategic adjustments to messaging and content to engage customers and in-market and potential in-market buyers with a continuous storyline. The value they recognize and receive.

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Why Marketers Must Have Customer Conversations

Marketing Interactions

Website Analytics: Knowing which content on your website is visited by your prospects, buyers and customers is always useful for culling topics and trends and educational needs for buying. B2B marketers have also said that lead gen is not the problem. Engaging those leads is what’s challenging. Data Can Be Misleading.

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Content Operations: Waiting is Costing You

Marketing Interactions

B2B marketers know analytics are critical, but many marketers struggle to use them effectively. This inefficiency leads to costly missteps, such as creating content on topics that haven’t performed well in the past or continuing to publish to channels that don’t draw the right audience back to your site. Technology Challenges.

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Never Assume B2B Buyers Know How to Buy

Marketing Interactions

Samantha Stone , Founder, Marketing Advisory Network adds: “Never think of content as a way to generate a lead. Your Sales Hub analytics shows you which buyers engage with what content. (He posted about his view on LinkedIn and stirred up quite a conversation.). Instead, think of it as a way to initiate a conversation.” .

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It’s Not the Format of Your B2B Content, It’s the Relevance

Marketing Interactions

You pull analytics on content performance and see that your infographic (or blog, or case study, etc.) Research from CMI (PDF) finds that fewer than 6 in 10 (56%) agree that they can extract meaningful insights from data and analytics derived from the consumption of content. A Focus on Format is a Siloed View. Or an echo chamber.

Relevance 140