Everything Technology Marketing

DECEMBER 11, 2013

Guest post b y Glenn Facey We live in a new age of information superabundance: the burgeoning era of Big Data analytics. Without actionable goals and insights, even the most data-rich, well-supported marketing analytics efforts can go awry. So how do you go about setting the stage for an effective marketing analytics strategy ?

Analytics 100

Analytics Marketing Strategy Marketing & Strategy Paid Search Agency 100

Everything Technology Marketing

APRIL 14, 2010

Many CMOs inability to answer these questions in a satisfactory manner has lead to their average tenure of less than 2 years in US companies, the shortest of any C level executive role. Where is the return on the millions of Dollars invested in marketing? What happens if I cut your budget by 20 percent? Or add 20 percent?

Planning 100

Planning Allocation Paid Search Agency Budget Programs 100

Everything Technology Marketing

APRIL 8, 2010

With each interaction, you collect more data about the prospect which allows you to build a score to identify the hottest leads that you want to engage with directly and focus your time and sales resources on.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100