Analytics and Lead - B2B Marketing Zone

Email Marketing vs. Marketing Automation

eTrigue

FEBRUARY 2, 2022

The ability to build emails and landing pages, quickly craft campaigns and automate the management of leads are just some of the capabilities provided. Detailed analytics, lead scoring, real-time lead alerts and integration with CRM keep sales informed so they know when best to contact the prospect. Patience is a virtue.

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4 Marketing Emails You Can Set and Forget (At Least for a While)

eTrigue

NOVEMBER 2, 2021

Because yes, it’s essential that we stay in contact with our leads and customers, but that doesn’t mean we need to be pressing send hundreds of times per day. Create at least two versions of a survey — one for customers who complete the buyer journey and make a purchase, and one for leads who were close to buy in but didn’t seal the deal.

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B2B Marketing Zone

eTrigue

Email Marketing vs. Marketing Automation

4 Marketing Emails You Can Set and Forget (At Least for a While)

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