Crimson Marketing

APRIL 1, 2015

In the past, determinations about the quality of sales leads were made rather arduously—often with sales reps going through lead lists manually in search of hunch-based indicators of conversion propensity. Marketers need technology to quickly and reliably predict which leads are most likely to convert.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Marketing SMB 100

Crimson Marketing

NOVEMBER 5, 2014

So says Elissa Fink, CMO of business analytics and data visualization company Tableau Software. In a world where the importance of marketing analytics is increasingly beyond refute, it remains very difficult for many CMOs to begin making sense of incomplete and inconsistent data. Marketing Technology Podcasts'

CMO 100

CMO Analytics Software Planning 100

Crimson Marketing

MAY 2, 2013

Multi-channel analytics reporting can greatly assist you in this area and help you to start converting your leads. ” How do we stay on top of our customers’ needs, expectations and preferences? But how is this actually done? 2 Customize Multi-Channel Reporting. #3 3 Integrate for Advanced Attribution Modeling.

Multi-Channel 100

Multi-Channel Multi-Touch Attribution Marketing Report Advertising Channels 100

Crimson Marketing

SEPTEMBER 9, 2015

Cary Fulbright, Chief Strategy Officer at natural language processing software company Attensity, joins Moneyball for Marketing to give us a peek into the developing world of natural language analytics for such unstructured data, and how it can improve customer relations, reduce churn rate and help achieve other marketing objectives.

Churn Rate 100

Churn Rate Marketing Management Marketing & Strategy Gartner 100

Crimson Marketing

DECEMBER 17, 2015

From display banners to textual search ads to the constellation of techniques, media and marketing technology (martech) that we have today have lead digital marketing solutions to greatly evolve. He then shares his philosophy of balancing the analytical approach of digital marketing solutions with the creative approach of branding.

CMO 100

CMO Enterprise Management Class Marketing Management 100

Crimson Marketing

FEBRUARY 3, 2015

Effective marketing analytics, Mahoney says, is the key to doing just that. He shares some data listening strategies and shows how to begin leveraging marketing analytics of the customer data you already have to understand the best way to serve. Testing, 1, 2, 3: Or 10, or 100!

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Marketing Management Buy 100

Crimson Marketing

SEPTEMBER 24, 2015

Lisa Joy Rosner, CMO of information services and analytics firm Neustar, has a unique perspective on this transformation. Lisa Joy Rosner is the CMO of Neustar, the pioneer and industry leader of real time cloud based information services and analytics.

CMO 100

CMO Organization Lead Ranking Click Rate 100

Crimson Marketing

AUGUST 27, 2014

Sanjay Sarathy, CMO of machine data analytics service Sumo Logic, shares with Moneyball for Marketing a few of the marketing intelligence insights that CMOs can glean from data analytics, using the context of his own experiences observing and analyzing the data generated by Sumo Logic customers.

CMO 100

CMO Trends Lead Ranking Communities 100

Crimson Marketing

JUNE 30, 2015

Customer data should be gathered from your own business intelligence as well as web analytics. Important metrics include: bounce rates, organic traffic, page traffic, leads from social media, mobile traffic, conversion rates, and referring sites. Personas are what will help you determine how to tailor content to your buyers. .

Buyer Personas 100

Buyer Personas Conversion Rate Traffic Segmentation 100

Crimson Marketing

JUNE 4, 2015

The response, says Jason Bunge, Vice President of Marketing, Analytics and Partnerships at Trulia, must be part art and part science. This presents no small challenge to marketers, who now must consider user engagement across desktop, mobile and mobile app platforms, each with their own behavioral attributes.

Multi-Channel 100

Multi-Channel Advertising Channels Planning Amazon 100

Crimson Marketing

MARCH 18, 2015

Bye-bye silos: Your web analytics, e-commerce results and social campaign data are helpful, but “really a siloed kind of view in a vacuum,” Brad says. BrightEdge is the leading content performance marketing platform for the enterprise.

Fulfillment 100

Fulfillment PR Demand Generation Marketing & Strategy 100

Crimson Marketing

JANUARY 21, 2015

Research on corporate marketing initiatives of 50,000 of the World’s leading brands conducted by Jim Stengel, former Proctor & Gamble CMO, led to identification of the one common attribute which consistently predicted profitability: Brand Purpose— the “why” behind the brand’s existence.

Digital Asset Management 100

Digital Asset Management Demand Generation Planning Content Marketing 100

Crimson Marketing

JULY 23, 2015

Leads vs. Opportunities. As an easy example, a click-through or open isn’t a lead. A lead is a qualified response that Sales can follow up on. But, while that’s a fairly traditional definition, the accompanying idea that Marketing just pitches leads over the fence and moves on is now rather outdated.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Crimson Marketing

AUGUST 19, 2013

Today’s leading marketers and marketing departments are evolving into “Data Marketers.” Web analytics alone isn’t enough anymore. Increasingly sophisticated, powerful and “on-demand” analytical power available to the marketer (which we’ll cover in a future article). Being a “Digital” Marketer (i.e.,

Marketing Management 100

Marketing Management Planning Paid Search Agency Mobile Advertising 100

Crimson Marketing

JUNE 23, 2014

Consequently, corporate marketing teams are now responsible not only for finding, understanding, profiling and nurturing leads, but also for including and informing sales, so that prospects lead to revenue. The greatest number of steps on a buyer’s journey today takes place before they ever meet a rep.

Planning 100

Planning Marketing & Strategy Marketing Strategy Multi-Channel 100

Crimson Marketing

AUGUST 6, 2015

Needle in the data stack: “The power of big data (is) in helping us not only understand more about our customers, but understand more about our future customers,” says Russell about predictive analytics. He explains look-alike modeling and how predictive intelligence means better marketing-sales alignment.

Churn Rate 100

Churn Rate Linkedin First-Mover Advantage Eloqua 100

Crimson Marketing

FEBRUARY 9, 2015

” Marketing analytics and research are being used to understand buyers’ purchase behavior and influencers, and at which phase of the buyer’s journey does marketing yield the greatest return. ” For example, “at Google, lead times for new products are continually shrinking.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

JULY 10, 2014

Yet it’s projected that roughly 30% “of the thousands of pricing decisions companies make every year fail to deliver the best price” leading to a significant loss in revenue. Did you know that an average 1% price increase equals an 8.7% increase in operating profits? Build skills and confidence. Actively manage performance.

Pricing 100

Pricing Price Marketing Management Paid Search Agency 100

Crimson Marketing

JULY 9, 2014

At Lithium, Katy leads all strategic marketing activities for the company including branding, positioning, communications; Go to Market strategy and customer acquisition programs. Katy holds a MBA in Marketing and Entrepreneurship from Northwestern University. .

CMO 100

CMO Social Media Skype Wikipedia 100

Crimson Marketing

AUGUST 4, 2015

Lead Gen – Set goals to improve lead generation, in addition to lead management and nurturing. Some of the most common goals include the following: Getting more leads. Better understanding the leads Marketing delivers to Sales. Moreover, you cannot rely entirely on analytics.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

MAY 30, 2013

The best medium for you is the one that leads customers to make a purchase. . It’s almost never one medium or message but a mix that, with the right analytics, can always be improved and optimized.” ” 8.

Product 100

Product Word of Mouth Advertising Mediums Fulfillment 100

Crimson Marketing

DECEMBER 3, 2014

Back then, and for the following few decades, the company got by on referrals and didn’t have to do much when it came to lead and demand generation. Paychex, a payroll and human resources service provider, was founded in 1971, long before anybody knew what Big Data was.

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100

Crimson Marketing

OCTOBER 15, 2015

” When you put all your eggs in the tools basket, you can “become pigeon-holed in a vertical, which actually leads to a narrow perspective and lost understanding of the overall space.” But tools can never “replace human talent, intuition or foresight.” SEO Is Dead. ” 13. Last-Click Attribution Is Best.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

JULY 15, 2014

Cloud based predictive marketing analytics is about to change that dramatically. In this episode of Moneyball for Marketing, Dominique Levin, CMO at AgilOne, explains why marketing analytics are crucial not only for maximum profitability but also for customer retention. She holds a MBA in Entrepreneurship from Harvard University.

CMO 100

CMO Online Marketing Analytics Buyer Personas 100

Crimson Marketing

OCTOBER 23, 2013

This is now easier than ever given the vast availability of data-driven tools, such as Google Analytics. Lead Generation. Google Analytics can help you in each of these key areas. Lead Generation. Google Analytics has the tools and resources to provide you with an abundance of information for optimization.

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Google Content 100

Crimson Marketing

OCTOBER 27, 2015

So says Ann Sung Ruckstuhl, CMO of performance analytics leader SOASTA. Ann says you “start with tagging (your) website in javascript,” citing the surprisingly low 1% that she says Google Analytics uses as a traffic sample size. SOASTA is the leader in performance analytics. Monetization Optimization: How can CMOs do the above?

CMO 100

CMO Enterprise Management Features Work Management 100

Crimson Marketing

JUNE 17, 2015

“Q2 2015 polling by Starfleet Media found similar results when it looked at tools used for content marketing as well as lead generation. Nearly eight in 10 B2B marketing professionals worldwide used website analytics tools, the top response, and about three-quarters leveraged No. 2 marketing automation solutions.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Tools B2B 100

Crimson Marketing

SEPTEMBER 16, 2014

It is hard to imagine that even Naisbitt himself could have imagined then the volume, variety and velocity of pure data that would be available to CMOs today through transaction records, web analytics, public records and a multitude of other sources. CMOs must take a lead role in shifting this perspective.

Relevance 100

Relevance Peer-to-peer InsideView CMO 100

Crimson Marketing

AUGUST 12, 2015

Too often markers talk about activities instead of outcomes – for example, how many campaigns you ran, how many trade shows you participated in, how many new names you added to the lead database. Here are four marketing analytics for demonstrating marketing’s ability to drive revenue. So how do you do it?

Analytics 100

Analytics Top of Funnel Trade Show Advertising Funnels 100

Crimson Marketing

JULY 24, 2014

Based on that target, you can set performance goals for the demand waterfall including the number of visitors, leads, opportunities, and closed deals you need to make your revenue quota. . Get your marketing analytics in place. Don’t talk about leads. To get their attention, you need to speak their language.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

Crimson Marketing

JULY 9, 2015

It seems like the opposite of hard data, because intuition doesn’t appear to come at the end of a linear analytical process. Building the foundation for predictive analytics isn’t a cakewalk. But in the last recession, it became obvious that we needed to be more aggressive about generating leads.”.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100

Crimson Marketing

SEPTEMBER 29, 2015

By collecting and analyzing lead data, marketers are able to pass on comprehensive customer insights to their sales team, ensuring that everyone is on the same page in creating a personalized customer experience.” Image: Courtesy of JSquared Analytics.

B2B Marketing 100

B2B Marketing B2B Storytelling B2B Sales 100