B2B Memes

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Writing Readably Doesn’t Mean You’re Stupid

B2B Memes

The analytical tool used by the study is the Flesch-Kincaid readability test , which, as Daum puts it, associates long words and sentences with higher grade levels. When I used to lead in-house seminars on readability for editors of technical magazines, descriptions of the grading system always backfired at first.