Anything Goes Marketing
DECEMBER 12, 2006
If you're a true marketer or a hard-core blogger (or both) you have to be into web analytics. Bloggers for the most part write because they want to be heard and your analytics justify the time that you sit at your keyboard (for the most part although my wife still needs convincing and web stats, well they just don't do it).
Anything Goes Marketing
MAY 12, 2007
How can we further optimize our practices to increase the amount of leads we generate? In addition, don't discount leads based on the lead qualification questions you've asked on a web form. What does this mean for marketers and online lead generation? Besides name and email, choose your registrations carefully!
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Anything Goes Marketing
MARCH 18, 2007
Check out the Top 7 Landing Page Strategies on the Google Analytics blog. The problem is that you may be losing high quality leads from executives who are interested in signing up for a webinar but just don't have the time to fill out a huge form. How do you Increase Conversions yet Ensure that the Leads are Qualified?
Anything Goes Marketing
OCTOBER 1, 2006
This post focuses on using blogs for lead generation. As a disclaimer, my blog's purpose is NOT for lead generation. By lead generation I mean very simply: "generating new prospects that will buy your products or services". The question is: "How do you translate your regular readers into real leads?"
Anything Goes Marketing
MAY 26, 2007
Lead qualification: There are two benefits here. In order to leave comments, you could add some additional lead qualification questions to the registration process. In addition, if your organization gets its share of leads, you can use newsletter comments to help in the lead qualification process. Marketing Sherpa.
Anything Goes Marketing
FEBRUARY 25, 2007
In some cases, the response rate may be better with one test group but the quality of responses may be better in another test group in terms of bringing in more qualified leads that are in your sweet spot. Tags: web analytics email marketing B2B e-marketing Marketing Sherpa. Are the people who are responding more qualified? nightmares?
Anything Goes Marketing
JANUARY 27, 2008
This is also easy to do by examining the search terms from your analytics program. It lets you know if these "inactive" contacts are still alive if you get a response and you can use the opportunity to ask these people additional lead qualification questions to round out their profiles. This does a few things.
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