Lead Analytics - B2B Marketing Zone

ACHIEVE MARKET LEADERSHIP FEBRUARY 18, 2010 Lead Management Matters! At Crimson, we have recently added a lead management practice , designed to help our clients with their prospect management challenges. Improving demand generation entails a chain of processes laced with marketing lingo like respondents, lead profiles, bounce rates, open rates, and conversions. Lead Management MORE >>	ACHIEVE MARKET LEADERSHIP FEBRUARY 3, 2010 What do Marketing Systems and Steroids have in Common? Website analytics (e.g. Lead ManagementProperly used, you get bigger and stronger. Most likely your marketing and sales organizations are using a combination of SaaS and software applications that promise to meet your objective of bigger and better demand generation. Never before has marketing and sales been presented with such an array of productivity-enhancing opportunities. Other. MORE >>	RECENT POSTS MAY 12, 2010 \| ACHIEVE MARKET LEADERSHIP What Crimson Has Learned: Lessons from channel program modeling by our clients APRIL 23, 2010 \| ACHIEVE MARKET LEADERSHIP Evaluation Factors: Identifying and weighting factors for your channel program FEBRUARY 18, 2010 \| ACHIEVE MARKET LEADERSHIP Lead Management Matters! FEBRUARY 3, 2010 \| ACHIEVE MARKET LEADERSHIP What do Marketing Systems and Steroids have in Common?
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ACHIEVE MARKET LEADERSHIP APRIL 23, 2010 Evaluation Factors: Identifying and weighting factors for your channel program The evaluation will use the same analytical tools you employ with many other areas of marketing. An analytical process such as conjoint or logit modeling demands precision in defining program categories and prioritizing each element. The examples show ways to group the elements and weightings for analytical modeling. lead sharing. Lead Management Channels & Partner MORE >>	ACHIEVE MARKET LEADERSHIP MAY 12, 2010 What Crimson Has Learned: Lessons from channel program modeling by our clients By using the same analytical modeling tools you apply to other areas of marketing, you can take control of these challenges and apply them to channel programs. With modeling you can optimize your channel programs with confidence— and know that you are deploying the correct elements that will reap the biggest benefits for lead generation and revenue growth. Channels & Partners MORE >>
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