KoMarketing Associates

MAY 3, 2018

Google Analytics has over 100 different reports available out-of-the-box. That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers. This list is structured to work progressively down the left-hand navigation within Google Analytics. Follow along!

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Customer Experience Matrix

NOVEMBER 9, 2015

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. The past week brought three more announcements about predictive vendors expanding beyond lead scoring.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Marketing Insider Group

FEBRUARY 5, 2024

“Welcome to the world of GA4 , where the future of analytics is as promising as it is perplexing!” That’s what we thought when we first encountered Google Analytics 4. It’s not just a new version of Google Analytics. It’s a complete overhaul, and it’s reshaping how we approach data analytics.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

chiefmartech

APRIL 5, 2017

DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. Grew high-quality leads by 80%. Google Analytics , a tracking and analytics solution. So, how did we do it?

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

SalesGrape

NOVEMBER 19, 2023

Understanding the Unique Challenges of B2B Lead Generation in the Pharmaceutical Sector Lead generation is a critical aspect of any business, and it holds particular significance in the pharmaceutical sector. However, generating high-quality leads can be challenging due to various factors unique to this industry.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

Valasys

OCTOBER 18, 2023

Google Analytics has played a pivotal role in the digital landscape by providing invaluable insights into website and app performance. From tracking website traffic and engagement to analyzing e-commerce transactions and customer journeys, Google Analytics remains an indispensable tool for marketers, website owners, and data analysts.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Unbounce

FEBRUARY 11, 2021

Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. And what about the leads that don’t convert? As data-driven marketers, we’re keenly aware that most visitors won’t ever convert to a lead or sale. Ignore them at your own peril.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Martech

FEBRUARY 2, 2023

It seems that brands are starting to take this to heart in a big way, so much so that according to Reuters, “lifetime value” is Silicon Valley’s next buzzword. Today, the marketing technology industry focuses on providing solutions for leading brands to measure and capture greater customer value over the long term.

Lead Ranking 127

Lead Ranking Marketing Attribution Multi-Touch Attribution Lead Scoring 127

Hubspot

APRIL 28, 2021

It's a near-supernatural, multi-layered vortex that pulls in leads from the wider world, then draws them down toward closing. At the top of the funnel (TOFU) are fresh new leads who are just discovering your offerings. In the middle of the funnel (MOFU) are leads who are interested to learn more. Lead Enrichment.

Top of Funnel 100

Top of Funnel Lead Ranking Analytics Lead Scoring 100

KoMarketing Associates

APRIL 9, 2019

Want more leads? Maybe… but probably what you really want is better leads. It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. Leads that become closed deals and real revenue. Only 46% said it was lead quantity. Google Trends.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

The Lead Agency

JUNE 7, 2023

Lead nurturing is a powerful B2B marketing strategy for companies to create meaningful connections and drive engagement with customers and prospects at every stage of the sales funnel. Almost 80% of marketing leads don’t actually convert into sales. What is lead nurturing?

Sales Management 62

Sales Management Lead Nurturing Lead Ranking Sales Qualified Leads 62

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Generation vs Lead Generation: What’s the Difference? Does demand generation sound similar to lead generation ?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

B2B Marketing Analytics

AUGUST 2, 2020

The core competency that differentiates the winning organizations is their ability to objectively evaluate the investments that drive the highest engagement leading to pipeline growth. marketing teams are relying more extensively than ever before on marketing analytics to help guide the decision making around investments and execution.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. Marketers often report an impressive average of 14.1 Conversion rate.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Oktopost

SEPTEMBER 21, 2020

In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. This year, just over half of leading marketers are using social listening as one of their primary sources for timely consumer information. Lead identification. Granular sentiment analysis.

Lead Scoring 89

Lead Scoring Lead Ranking Social Marketing B2B Marketing 89

LeadsRX

NOVEMBER 9, 2021

Capability solves decades-old problem advertisers experience of not being able to accurately measure complex national TV spotIT has full data governance over consumer data within standard SaaS architecture Solution leads to greater accuracy in multi-touch attribution results for the types of feeds and the times commercials air nationally.

Cable 93

Cable Television marketing Budget Programs Broadcasting 93

Martech

APRIL 14, 2023

Attribution modeling is what many marketers use to help determine the comparative value of a marketing or advertising channel. Understanding the value of these channels and the type of benefit they bring to a campaign helps determine budget spends, traffic sources and how to optimize campaigns.

Marketing Attribution 106

Marketing Attribution Lead Ranking Multi-Touch Attribution Multi-Channel 106

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? What are the benefits of AI analytics?

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

Marketing Analytics Tools 97

Marketing Analytics Tools Paid Content Analytics Activities 97

Madison Logic

SEPTEMBER 14, 2023

Technology leadership and high customer satisfaction reviews drive top rankings among B2B marketing solution providers NEW YORK, NY — September 14, 2023 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it set a new company record with 48 total badges in the G2 Fall 2023 Grid® Reports.

Enterprise Management 52

Enterprise Management Account Based Marketing Buyer Intent Marketing Management 52

Oktopost

JUNE 19, 2023

Ah, lead generation – that everlasting conversation. For the past few years, a common thread in that conversation has been marketing – how involved is marketing, and how involved should the marketing team be in lead generation? This is never truer than it is on social media.

Lead Ranking 62

Lead Ranking Social Media Lead Generation Lead Scoring 62

Stevens & Tate

MARCH 4, 2024

However, the rise of internet radio has introduced a new dimension to the audio advertising space, leading to a dynamic interplay between traditional and digital mediums. In fact, audio advertising was recently ranked the fastest growth of any media !

Advertisements 95

Advertisements Advertising Paid Search Agency Advertising Mediums 95

Launch Marketing

OCTOBER 5, 2022

However, many companies are still unsure of the value that marketing automation can bring to their company, while others are not even sure exactly what it does. Marketing automation is a technology that manages marketing processes across channels and campaigns. One way to do this is through ongoing, multi-touch nurture campaigns.

Marketing Automation Services 118

Marketing Automation Services Marketing Automation Work Management Marketing Management 118

accelerate agency

MAY 24, 2023

Good SEO (search engine optimization) practice is critical to getting your business seen in Google’s rankings. Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? SEO analytics is a laser pointer.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

B2B Marketing Analytics

FEBRUARY 24, 2020

As marketing execution in 2020 gets into full swing, marketing analytics continues to be the top priority for organizations. To drive long term success, marketers now are adopting the mind-set of a CFO to establish marketing as a driver of value and revenue-driving function.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Analytics Allocation 66

Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. Email marketing tools offer list nurturing with segmentation and automation.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

B2B Marketing Analytics

NOVEMBER 29, 2020

They are leveraging data and analytics to continuously optimize execution and demonstrate measurable results. They are relentless when it comes to leveraging analytics to validate their plans and demonstrate with numbers the impact their work is making across the organization. b) How much did we invest and what is the pipeline impact?

CMO 100

CMO Marketing Attribution Multi-Touch Attribution Lead Scoring 100

The Marketing Blender

JULY 11, 2022

Your Simple Guide to B2B Marketing Analytics. Paying attention to marketing analytics is crucial for B2B companies. B2B marketing analytics can provide immense data; however, making sense of it all can be a complex process. What is B2B marketing analytics? What B2B data analytics are important to track?

Analytics 52

Analytics B2B Marketing Paid Search Agency Work Management 52

FunnelEnvy

JULY 8, 2021

Fortunately, customer journey analytics provides valuable insights into your visitors’ behavioral patterns and preferences throughout their entire customer journey. What exactly is customer journey analytics, and how can you use it to optimize your lead generation marketing strategies? What Is Customer Journey Analytics?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Analytics Demand 52

B2B Marketing Analytics

FEBRUARY 4, 2019

Marketing Analytics and ROI are the 2 terms making a lot of noise across the marketing world to the point that they are almost beating “ ABM ” in the popularity. Demand Waterfall conversions generally track 4 KPIs with some degrees of variation – Leads to MQLs, MQLs to SALs, SALs to SQLs and SQLs to Deals.

Marketing Attribution 74

Marketing Attribution Multi-Touch Attribution Analytics ROI 74

Lake One

OCTOBER 13, 2023

If you want to target high-value accounts using the transformative power of ABM, then this is the guide for you. For a holistic definition, account-based marketing is a focused growth strategy in which Marketing and Sales collaborate to create personalized buying experiences for a mutually-identified set of high-value accounts. .

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

Only B2B

JUNE 27, 2023

Utilize Multiple Communication Channels: Adopt a multi-channel approach, including phone calls, emails, social media, and networking events. Communicate a Clear Value Proposition: Clearly articulate the unique value your product or service brings to the prospect’s business.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Tips Lead Scoring 62

Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Analytics are a key component in any successful video marketing strategy. Lead Generation and Qualification 5. To this end, video analytics are essential.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Madison Logic

MAY 24, 2023

The company’s combined dataset from multiple sources scores accounts on purchase propensity that enables enterprise B2B marketers to prioritize accounts, drive higher account engagement, and accelerate conversion across the sales cycle. Madison Logic received the highest possible score of 5.0

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The company’s combined dataset from multiple sources scores accounts on purchase propensity that enables enterprise B2B marketers to prioritize accounts, drive higher account engagement, and accelerate conversion across the sales cycle. Madison Logic received the highest possible score of 5.0

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Moz

MARCH 20, 2019

That’s why it feels so deflating (not to mention mind-boggling) when, after all those increases in rankings, traffic, and conversions our work produced, our clients still aren’t satisfied. The value of SEO in today’s search landscape. In turn, Google rewards our clients with high rankings that capture clicks.

Lead Scoring 68

Lead Scoring Lead Ranking Cost Per Click SEO 68