Industrial Marketing Today
OCTOBER 17, 2010
While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there was an easy way to combine web analytics with email marketing. He was already using Google Analytics (GA) to monitor his Web site. How to add Google Analytics to Benchmark emails.
Industrial Marketing Today
SEPTEMBER 26, 2011
It has been my experience within the industrial sector that these companies rarely use email marketing proactively for lead generation. To me, those contacts are prospects and not leads. For more on that, refer to my post, “Subscribers to Free Content are NOT Leads.”. There is a difference. How about free?
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Industrial Marketing Today
FEBRUARY 24, 2012
Recently, a manufacturing client retained me to help them improve their industrial lead generation program. In short, very poor ROI from their lead generation efforts. Inside Sales Manager – “Lead generation is outbound telemarketing and appointment setting for my sales people.”. The s**t hit the fan!).
Industrial Marketing Today
JULY 23, 2013
Content Marketing Industrial Marketing Sales Strategies Analytics Industrial sales Industrial sales strategies Measurement and tracking' Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
Industrial Marketing Today
JANUARY 30, 2011
Your landing page may be the culprit if your lead generation campaign is performing poorly. I realize that successful lead generation depends on many factors but the landing page is where your site traffic and email clicks convert into qualified prospects and leads. Bad landing pages kill conversions.
Industrial Marketing Today
DECEMBER 12, 2010
Clearly defining and understanding the implications of MQL, SAL and SQL are critical to the success of B2B lead generation. Assigning a numeric score to business sales leads based on a predefined set of rules, takes away the subjectivity out of qualitative ranking like Hot, Warm and Cold leads. Oh, what a waste!
Industrial Marketing Today
JUNE 22, 2011
Visitors who sign up to download your white papers, eBooks and other free content definitely grow your list of contacts but calling them leads without taking the next step is premature at best if not a costly mistake. See SAL is the Glue that Binds Sales and Marketing in Lead Generation ). Timeframe.
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