Biznology

JANUARY 13, 2020

Lead Generation. Analytics can tell you a lot about this. On the technology side, make sure that your user experience is strong, both on desktop and mobile. Here’s where that 20% bump in page speed can be a benefit.) So can improved use of H1 and related tags and other structural signals. Serving Audience Needs.

Marketing Websites 156

Marketing Websites Budget Programs Planning Tools 156

Biznology

MARCH 2, 2021

With all of that in mind, here are the five leading trends that you should use to your advantage in 2021. It used to be that customer touchpoints in the online and offline world were lead generators and a way to establish a line of communication with the prospect. Capitalizing on omni-channel sales. And so should you.

eCommerce 163

eCommerce Marketing AI Lead Ranking Lead Scoring 163

Biznology

JANUARY 21, 2021

IBM Distinguished Engineer, Content marketing, SEO, site search, text analytics, machine learning, AI. Former executive Ziff DavisTime Warner, IBM, B2B marketing and sales lead generation. Mike Moran. Ruth Stevens. Board member, author, speaker, professor.

Work Management 160

Work Management Ethics Consulting Budget Programs 160

Biznology

FEBRUARY 2, 2017

When he sold it to Harte Hanks in 1994, Gary went on to thrive as an executive there, and is now CEO of Aberdeen Group , supervising its transformation from industry analyst firm into a really smart marriage of data and content for lead generation. Plus, Gary is one of the nicest guys you’d ever want to meet. Happy 2017 to all!

Enterprise Management 80

Enterprise Management B2B Marketing PointClear Advertising Agencies 80

Biznology

MARCH 31, 2016

Or are you in a lead-generation business and want them to provide contact information? If you’re using lead generation tactics, what’s a lead worth? (If If you don’t know the answer to that, think about what a customer is worth, then multiply by the rate you convert leads to paying customers.

Top of Funnel 80

Top of Funnel Practices Digital Marketing Funnels Lead Ranking 80

Biznology

MARCH 22, 2021

Google Analytics is a firehose of data. The same is true of just about any analytics package you might be using. And, of course, you can apply the same concepts across your metrics and analytics for email marketing, social media, and any other digital marketing metrics you are gathering.

Analytics 104

Analytics Marketing Analytics Tools Distribution Social Media 104

Biznology

DECEMBER 31, 2014

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Biznology

SEPTEMBER 8, 2020

Plus the outbound marketing that gets prospects started on the journey to become buyers, namely lead generation. And informing sellers about all that at a general level, but also for specific leads. We see that most often in terms of web presence, but also press, analyst relations, and social media.

Work Management 151

Work Management Marketing Management B2B Sales Vendors 151

Biznology

OCTOBER 31, 2012

1: Lead generation is the top job of B2B marketers. There is overwhelming evidence that B2B marketers consider lead generation their most important contribution. Well, maybe it’s more of a misconception than a myth. Of course, we need to feed the funnel, and lead generation is of course a close second priority.

Sales Management 80

Sales Management B2B Marketing B2B Paid Search Agency 80

Biznology

NOVEMBER 15, 2012

Seems sound, though I’d suggest you check your analytics before you devote resources to mobile users. This includes your website and blog(s), your email newsletters, social media, and any other channels you use for lead generation and customer acquisition. Be sure to pay attention to your analytics, as well.

Allocation 80

Allocation Buying Cycle Content Aggregators 80

Biznology

MAY 14, 2014

This is true whether you are involved in ecommerce sales, lead generation, brand building, or something else. Your website either helps you generate revenue or it helps you save costs. The solution is a simple as it is silly-sounding: start at the end. Ultimately, the only real measure is the bottom line.

Work Management 80

Work Management Marketing Websites Ad Building Marketing Management 80

Biznology

APRIL 24, 2015

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. My new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Biznology

DECEMBER 7, 2015

Take marketing for example; it is common to find lead generation, outbound telemarketing, trade show, and inbound lists all in separate software systems. Data Analysis and Analytics. Accurate and complete data opens up the opportunity for both traditional analyses and more sophisticated data analytics.

Trends 80

Trends B2B SIC Telemarketing 80