Martech

MARCH 28, 2024

Enhanced targeting When you combine AI with predictive analytics you enable deeper, faster segmentation of customer data. If you notice that all of your LinkedIn posts created by generative AI tools follow the same structure, tweak your prompt and provide clear instructions to dictate a new format.

Marketing AI 124

Marketing AI Work Management Marketing Management Examples 124

Marketing Insider Group

DECEMBER 21, 2020

Some of the most objective research comes to us in the form of two studies from Deloitte-Duke University and LinkedIn-Edelman. The LinkedIn-Edelman study reports that executives are prioritizing four key areas: Content marketing (59%). Shift from lead gen to customer retention. Makes sense. Set new objectives and KPIs.

Marketing Budget 353

Marketing Budget Marketing Budget Creation Budget Programs Research 353

Televerde

AUGUST 23, 2021

In order to reach out to potential leads, tools like automated lead gen triggers and web traffic trackers are needed. There are several martech tools specifically focused on lead generation that companies can integrate with their websites, email marketing systems, and CRM systems. LinkedIn Sales Navigator.

Sales Management 86

Sales Management Lead Generation Generation Tools 86

SmartBug Media

JUNE 22, 2020

If you’re using Facebook Lead Ads or LinkedIn Lead Gen Forms (which capture leads entirely within their respective platforms), you’re in luck. Marketo has integrations for Facebook Lead Ads and LinkedIn Lead Gen Forms that push your data into Marketo—no UTMs required.

Marketo 105

Marketo Multi-Touch Attribution Advertisements Advertising 105

Sprout Social

FEBRUARY 6, 2023

Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv. They increased their click-through rate by 34% through this campaign which also generated quality leads. And don’t forget about social listening.

Social Media 100

Social Media Features Media Curation 100

ActiveDEMAND

DECEMBER 13, 2021

These analytics can now be integrated into ActiveDEMAND dashboards and scheduled reports to better include Organic SEO performance in broader ActiveDEMAND reports. ActiveDEMAND makes it easy to perform high-level channel-specific reporting as well, such as: Social media: Facebook Page performance, Twitter Performance, LinkedIn.

Google 68

Google Lead Gen Marketing Analytics Tools PPC 68

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. LinkedIn is obviously a prime place for this.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. LinkedIn is obviously a prime place for this.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Pam Didner

SEPTEMBER 23, 2021

One of the biggest challenges B2B marketers face is how to generate qualified leads with the most effective marketing channels. But there are a few great tips and tricks to facilitate an effective lead generation process, and I’m here to share them with you. #1 So, what’s the secret? Be honest and transparent about the results. #2

Lead Generation 111

Lead Generation Process Sales Qualified Leads Effectiveness 111

Hubspot

DECEMBER 21, 2011

One of the most underutilized features of LinkedIn Company Pages is the ability to target your company's product page based on demographics such as job function, industry, and geographic location. When used correctly, it's also an amazing way to convert your social media prospects into more qualified sales leads. Congratulations!

Lead Gen 28

Lead Gen Linkedin Paid Search Agency Sales Qualified Leads 28

Oktopost

MARCH 4, 2024

Meet your customers where they are 80% of B2B marketers leverage LinkedIn to reach their target customers, and 65% have increased their LinkedIn usage in the past year. Post consistently on LinkedIn and other popular social platforms, and ensure your copy and visuals are engaging. Explore more here.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

markempa

DECEMBER 30, 2013

Honorable Mention : Lead Generation: 5 tips to generate leads faster on LinkedIn. In this blog post, Ellie Mirman, Head of SMB Marketing, HubSpot and Shreesha Ramdas, General Manager, Leadformix, discussed five tactics for generating leads using LinkedIn. Capitalizing on email for lead gen.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Only B2B

MARCH 10, 2022

Contact information is frequently developed in-house, purchased from a lead database, or generated by a third-party “lead gen” organisation. Step 2: Contacting Potential Leads. Reps contact leads via cold outreach, social media, or answering to queries after compiling a list of (ideally) high-quality leads.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

The Marketing Blender

OCTOBER 1, 2022

You’ll want to look at budgeting for direct lead generation strategies (think of platforms like Google Ads or LinkedIn Lead Gen ads). If you’re trying to reach professionals for a software service, you’ll want to focus on direct outreach, trade shows, and LinkedIn. Recent Posts.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Template 98

Oktopost

JUNE 19, 2023

On top of that, you can identify leads who are still much further up the funnel and, by acting on those social listening insights, capture their attention much faster. Influencer marketing is invaluable for lead gen We’ve mentioned already that social media are where those focused, relevant audiences are to be found.

Lead Ranking 62

Lead Ranking Social Media Lead Generation Lead Scoring 62

New North

MAY 8, 2023

If you’re an MSP in the early stages of defining a lead gen strategy? Start with our Lead Generation Quick Start Guide for MSPs. Start collecting data through customer feedback, email reports, website analytics, market research, and so on. We’ll be your guide as you reshape and reimagine your lead gen process.

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

KoMarketing Associates

APRIL 7, 2021

If we botch the customer experience in demand gen, all the other good things that are supposed to happen after it (lead nurturing, sales, etc) may not happen. We’ll talk about personas in a moment, but good old analytics can tell you a lot about how good your customer experience is. How long do people watch your videos?

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Oktopost

MARCH 11, 2024

Thanks to LinkedIn, this is actually possible. LinkedIn isn’t a platform that thrives on flash and no substance. What is a LinkedIn post generator tool? A LinkedIn post generator is a tool that automates creating content for LinkedIn. Weekly long-form posts are known to boost thought leadership on LinkedIn.

Linkedin 75

Linkedin Tools Generation B2B Thought Leadership 75

Oktopost

JUNE 15, 2023

For them, a simple Tweet sent their way, a comment on their latest LinkedIn post, often represents a far more personal, meaningful first point-of-contact than the alternatives. …Not Combining your content publishing insights with your social listening analytics – engagement, conversions, follower growth, etc. –

Social Media 62

Social Media Marketing Management Custom Publishing Analysis 62

Crimson Marketing

AUGUST 4, 2015

Lead Gen – Set goals to improve lead generation, in addition to lead management and nurturing. For instance, LinkedIn ads let you target buyers based on job function, seniority, industry, and geography, so you don’t waste money or effort spreading blanket messages to audiences outside your target market.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

The Marketing Blender

MARCH 15, 2021

Why Lead Gen Has Been So Difficult Since COVID and What You Can Do Get More Leads. If you have services to sell to businesses, LinkedIn may be your best bet. Write articles on LinkedIn for your connections and the broader audience. If you haven’t already, take a look at what Google Analytics can do for you.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Valasys

MARCH 1, 2019

The B2B demand orchestration leader, Integrate, announced on February 28 th 2019 that it has expanded its capabilities to include a solution for B2B marketers that orchestrate leads from their social demand generation programs. Lead performance and progress within the funnel can be measured by using Integrate’s analytical capabilities.

Cost per Lead 49

Cost per Lead Social Marketing B2B Marketing CPL 49

Outgrow

JANUARY 11, 2021

2) Lead generation forms at the start or end of the interactive content to secure relevant leads. 5) Dedicated dashboard for end-to-end analytics. 7 LinkedIn Sales Navigator. LinkedIn Sales Navigator is probably one of the best lead generation tools for B2b businesses. 3) Save leads directly into your CRM.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Single Grain

DECEMBER 8, 2023

From setting a realistic budget to developing captivating creatives that make key decision makers in your industry sit up and take note, you need a simple step-by-step instructions on how to create successful LinkedIn Ads. Not only do you have an opportunity to generate high-quality leads, but generate lots of them.

Paid Content 105

Paid Content Paid Search Agency Linkedin Cost Per Thousand 105

Leadspace

OCTOBER 26, 2016

At times like this, B2B lead generation feels like eating soup with a fork. In today’s lead gen world, so much of the information you need is knocking around on disparate social media profiles, across multiple platforms. Spend your entire day Facebook-stalking or trawling through LinkedIn?

Ideal Customer Profiles 54

Ideal Customer Profiles Lead Generation Efficiency Lead Ranking 54

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

ClearVoice

APRIL 30, 2020

From managing a full contact database to publishing a blog, HubSpot provides sales and marketing teams with everything they need to generate leads and function as a well-oiled machine. In fact, more landing pages ( like those used in paid search campaigns ) than websites convert leads into loyal customers. LinkedIn Sales Navigator.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

ViewPoint

APRIL 17, 2012

” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. Marketing’s plate is full.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Modern B2B

JUNE 17, 2019

I miss sales or lead gen emails aimed at me, all the time. Many marketers are struggling massively with Google Analytics, or if they’re a whizz with Google Analytics, they’re unable to demonstrate the opportunity or sales value tied back to a campaign. I’d love to hear about it, let me know on Twitter or LinkedIn.

Enterprise Management 81

Enterprise Management B2B Marketing Work Management Marketing Management 81

KoMarketing Associates

FEBRUARY 18, 2016

To do this, make sure you have an idea of the percentage of new vs. returning visitors in Analytics and cater content/corresponding CTAs accordingly. But, Wait: What About Other Lead Gen Tactics? The above isn’t, by any means, meant to imply that content marketing is the best or only form of lead generation. Clearly not.

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

Optinmonster

DECEMBER 14, 2021

Actionable analytics to get the stats you need to boost conversions. AeroLeads provides a Google Chrome extension to help you search various professional websites like LinkedIn for sales leads. AeroLeads will add these leads to your email marketing lists, so you can start working on those leads right away.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Adobe Experience Cloud Blog

JANUARY 11, 2018

In our recent release, we enhanced Marketo’s ContentAI analytics to help you better understand how your content is performing for different audiences. For instance, with Linkedin Lead Gen forms, you now have the ability to customize forms, giving you the ability to better understand and optimize the customer journey.

Marketing AI 134

Marketing AI Account Based Marketing ABM Cross-Selling 134

Strategic-IC

SEPTEMBER 10, 2019

Facebook messenger integration with LinkedIn lead gen integration on the horizon?. For HubSpot free, free email creation, sending, and analytics. Users will also be able to find and merge duplicate contacts and companies, create folders for workflows and create actions that skip to different workflow steps.?.

De-duplication 63

De-duplication Trends Advertising Agencies Account Based Marketing 63

6sense

AUGUST 27, 2021

Then, 6sense utilizes Artificial Intelligence (AI), Machine Learning (ML) and Predictive Analytics to place buyers into predictive buying stages. awareness”) is interested in predictive analytics. So, remember when I said that you need intent data to figure out which accounts should buy from you? This is where you get it.

Account Based Marketing 48

Account Based Marketing ABM CMO Marketing AI 48

Hubspot

MARCH 21, 2012

A blog bundle -- a compilation of your best blog posts around a given topic -- is a great way to resurface your best blog content and simultaneously create a new lead-gen offer. Select a theme around which to structure the blog bundle, preferably around a topic that aligns with leads that convert at a high rate.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Directive Agency

MAY 20, 2020

Total Addressable Market (TAM) on LinkedIn. For SaaS companies, your TAM can be best defined in LinkedIn, as you can determine the exact number of people available to interact with, similar to ABM (account-based marketing). Determine your TAM by using tools such as LinkedIn Sales Navigator and LeadIQ. Remarketing audiences.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Oktopost

OCTOBER 5, 2021

B2B has a favorite social media platform, and it’s LinkedIn. By the numbers, it’s not even close: LinkedIn’s visitor-to-lead conversion rate is 277% higher than those of its nearest competitors Twitter and Facebook. LinkedIn is more than happy to assist B2B sellers in their quest.

Paid Content 130

Paid Content Linkedin Generation Leads 130